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Judges

A Comment from our Judges

A Comment from our Judges

Richard Holley, Diesel

Richard Holley, Diesel

Interactive Art Director, Diesel

Richard first began collaborating with Diesel just one year after the company's first site was launched in 1996, initially as a designer for EHSBrann (then Realtime Studio) for whom Diesel was a client, and then moving to the company's north Italian headquarters to join Diesel's 'Virtual Dept' in 2000.

Designing Diesel's initial online foray into eCommerce with the UK virtual store (one of the first online fashion eCommerce sites - predating Boo), Richard helped start Diesel's online advertising.

Since 2005, he has headed up Diesel's internal web design team.  Richard is also closely involved with Diesel's other marketing and communications projects, from advertising campaigns to designing hand made rugs for the Diesel stores.

Prior to working with Diesel, Richard was a senior designer for Realtime Studios and AMX Studios.

 

Ross Sleight, Virgin Games

Ross Sleight, Virgin Games

Marketing and Operations Director, Virgin Games

Ross is Marketing and Operations Director at Virgin Games, helping to develop the gaming and gambling business for the Virgin group which includes Casino, Poker, Bingo and Skill Games.

Ross has worked extensively in advertising, marketing and digital for the past 14 years and has advised the UK Cabinet office on how to support open Government online, the Department of Culture, Media and Sport and the heads of the UK major music labels as to how customers will consume music in a digital age.  He has worked with clients in numerous sectors including British Airways, MVC, Channel 4, Sega, Ocado and Universal Television concentrating on how value can be created through identifying, understanding and meeting customer needs, particularly through digital channels.

Ross has previously helped found and develop companies specialising in digital and relationship building for marketing agencies DDB (Online Magic now Agency.com, BMP InterAction and Tribal DDB) and Chime Communications (Heresy).  He has run his own start up company, Fingertips, which created a personalised entertainment schedule for customers.  He has also written for New Media Age for 3 years, judged many Digital Awards for Creativity and Effectiveness and occasionally is asked to speak his mind on a platform which he's only too happy to do.

Steve Vranakis, VCCP

Steve Vranakis, VCCP

Creative Director, Partner, VCCP

Steve brings over 15 years experience in both the on and off-line worlds of advertising and is one of the original partners at VCCP London.  Steve works across VCCP's key accounts including; Diet Coke, Dyson, Nestea, Jordans, ING Direct, O2, Coca Cola, Hyundai, FedEx, Capri Sun, Minute Maid, Trebor, Dunhill, GNER, Wedgwood, Bel and Channel Five.

Steve has worked at some of the biggest and best creative agencies in the world including; FCB San Francisco, WCRS Arnold Worldwide Partner in London, Modern Media and DDB Digital in his native Vancouver.

Steve was named the number one New Media Creative in Campaign's "10 Hottest New Media Creatives of 2000" as well as making their OEA List in 2003.  In 2005, Steve made Campaign magazine's OETop 15 digital creatives list being the only one from a OEtraditional advertising agency.  His industry accolades include; his Superstitial work on BMW was the first ever OEe-ad to be chosen as Campaign Magazine's "Pick of the Week" and the best interactive ad of the year, he has been recognised by D&AD, One Show's, Clio's, Cannes Lions, the Advertising, the Andy Awards, the Reggies and the Lotus Awards.

Recently Steve was the Digital Crafts foreman for the 2004 D&AD Awards, judged the 2005 One Show Awards, the IAB;s Creative Showcase, was the 2006 Campaign Digital Awards Chairman and a judge at the Webby Awards.

Steve has spoken at Shoot Magazine's interactive TV Conference, AdTech, Yahoo! and Campaign's Digital Arts Conference alongside Jerry Yang, Bob Geldof and John Hegarty.  He has judged the Icon and Web Awards, has had his work featured in the FT, Design Week, Adage, written columns for Adweek, Marketing, Campaign, New Media Age, Cre@ate Magazine and conducted television interviews with the BBC and CNBC Europe.

In 2004 VCCP was named Effectiveness Agency fo the Year and were the first agency in the IPA Effectiveness Awards history to have wone the Grand Prix on its debut.