Traffic, from Sohnar is an award winning management system that helps all types of creative businesses to better manage their business. Designed by creatives for creatives, Traffic understands how your business works.

The system is cross platform and perfect for both Mac and PC users. It’s achieved 5 out of 5 mice from MacUser and 5 out of 5 stars from MacWorld.

Traffic manages every aspect of a creative business from managing time in the studio to winning new business, it creates estimates and raises invoices at the click of a button and provides business reporting that’s second to none. It can also power push information directly to Sage, MYOB or QuickBooks.

It’s a single organisation-wide solution that gives you instant access to information, supports consistency of service and enables the marginal analysis you need to control profitability. Traffic provides business analysis and practical tools for delivering higher, more consistent service with massively reduced effort.

Projects break down into jobs, stages and tasks. A diary tracks and schedules everything and reporting runs through the system to let you know how your staff, projects and jobs are performing.

Your team can see the work allocated to them, maintain their time sheets, create emails, log phone calls, view job and project’s progress and much more. Best of all your team will love using it – as it looks great.

Sohnar manage the entire install process, from preloading your key company data through to customising the system for your business, and will train you on the system to ensure you and your team get the best from Traffic from day one.

At Sohnar we have over 50 years experience in creative businesses, we live and promote best practice. We are designers, studio managers, account managers, and client side marketers; together we have an in-depth knowledge of your industry. This knowledge has been brought together to make a unique product offering, Traffic, the essential tool for creative businesses.

Traffic is the only product that Sohnar develops and as a business Sohnar is completely focused on providing the best creative management tool possible. To ensure that you can get the best out of your team, your clients and your business.

Traffic is used by over 1800 creatives, tracking 42,000 jobs across 7 countries.