Phil Jones completed a 5 year apprenticeship as a hot-metal compositor in Manchester in the 1960s before moving to London in 1973 and setting up typography specialists APT, which he grew to over 100 staff before selling the business to an Ad Agency in 1990.

He became MD of Real Time Studio in 1991 (in the pre-digital era) and grew a team of ten to around 110 
becoming one of the leading digital agencies in the UK before merging with DM agency EHS where he became Vice Chairman of ehsrealtime (now EHS Brann) with 400 staff in several locations.

Amongst the digital highlights was a ten year relationship with www.Diesel.com, and www.Canon.co.uk and the online launches for the new MINI, The Premier League, Sport England and the launch of England Fans for the Football Association.

E-Consultancy's Internet Decade event in 2004 recognised Phil as one of the top 100 digital influencers over the previous ten years. In 2006 Phil was nominated for a Lifetime Achievement award at the Net Imperative awards in London.

Having given up full time employment in January 2004. Phil formed Real Time Consultancy through which he acts as an advisor and consultant for creative businesses and organises annual lunches for the design, digital and sports community, digitalpodge, podgelunch.com and sportspodge.

With over ten years working as a Digital Creative for some of the leading Digital Creative Agencies in London, Andy joined Steven Bell and Matt Simpson to form the creative agency Stereo in 2007. Stereo, created to 'amplify brands', has grown from strength to strength.

Prior to co-founding Stereo, Andy has worked with brands such as MTV, Sony and Orange as a Creative Director and senior designer. He has created some highly successful online campaigns and on-line re-brands, one of the biggest kick started his carreer back in 1999 - Andy co produced one of the first download music websites for MTV Undiscovered which was recevied with great success and paved the way for many other brands to follow suit. Andy's last position before leaving the world of full time employment to start up Stereo was with Tribal DDB London, he worked as a key team member and creative lead to re-brand and over haul the VW group website.

In his role as founder and Creative Director at Stereo Andy has co directed the team at Stereo on producing some successful online campaigns for brands such as Cadbury, Pilsner and Bulmers.

When not at Stereo Andy is a keen cook and enjoys lazy afternoons in a delightful beer garden somewhere away from the crowds and que’s of London!

Dave Bedwood has worked with his creative partner Sam Ball since 1995 where they met doing an Advertising degree at Buckinghamshire College in the UK.

After graduating in 1998 they went onto the usual creative team circuit of ATL agencies taking placements at Partners BBH, Y&R and M&C Saatchi before going to Germany to freelance on Mercedes at Springer & Jacoby.

On returning to the UK in late 1999 a Creative Director at HHCL said they should check out digital advertising as it was starting to take off. They tuned up at BMP Interaction (later to become Tribal DDB) and became one of the first traditional teams to get a job in digital advertising.

By 2001 they were Tribal DDB’s Creative Directors, after 4 more years they felt that the big agency had taught them enough to risk going it alone. They set up Lean Mean Fighting Machine with the belief that writing should always come before technology.

In 2004 they were voted into Campaign’s Top Ten Creative Directors as well as Campaign’s Faces to Watch.

2005 saw them pick up Campaign’s Young Achievers of the Year Award and they were voted by their peers to be the number one creative team in digital advertising.

Since starting Lean Mean Fighting Machine they have picked up numerous industry awards including D&AD, One Show, Cannes, Clio, Creative Circle, and the Webbies.

In 2008 Dave made The Observers Future 500 list, Campaign’s A-List, went to Cannes and with an agency of 26 people became the first UK agency to win ‘Agency of the Year’.

In 2009 Dave was the Foreman for the D&AD Awards online advertising category.

Kate has a wide-ranging experience of managing brands and making the most of both digital and print media – be it a website, a pop-up banner, an annual report, a magazine ad or a t-shirt

She started working life as a marketing journalist, writing for and editing a range of titles including Campaign, Marketing and Direct Response; before jumping into digital in 2000, when she became Editor-in-Chief of Clearlybusiness.com, a joint venture between Freeserve and Barclays targeting small business owners.

Since joining Sport England five years ago, Kate has worked in a variety of roles including internal communications, website editing and comms channel management. In December 2008 she became Head of Brand Communications and now has overall responsibility for not just developing and protecting the Sport England brand; but ensuring that every piece of communication the organisation produces tells a consistent and compelling story that does justice to its ambitions. Sport England invests Government and Lottery money into community sport and wants to get one million people playing more sport by 2012.

Kate’s own sporting ambitions are more modest – but possibly less achievable. She wants to complete a second Marathon and see Carlisle United get into the Championship.

Richard first began collaborating with Diesel just one year after the company’s first site launched in 1996, initially as a designer for EHSBrann (then Realtime Studio) for whom Diesel was a client, and then moving to the companies north Italian headquarters to join Diesel’s‘Virtual Dept’ in 2000,

Designing Diesel’s initial online foray into eCommerce with the UK virtual store (one of the first online fashion eCommerce sites – predating Boo!), Richard helped start Diesel’s eCRM programme in 1998, and has since steered the art direction of Diesel’s online advertising.

Since 2005, he has headed up Diesel’s internal web design team. Richard is also closely involved with Diesel’s other marketing and communications projects, from advertising campaigns to designing hand made rugs for the Diesel stores.

Prior to working with Diesel, Richard was a senior designer for Realtime Studios and AMX Studios.

Ross is Marketing and Operations Director at Virgin Games, helping to develop the gaming and gambling business for the Virgin group which includes Casino, Poker, Bingo and Skill Games

Ross has worked extensively in advertising, marketing and digital for the past 14 years, and has advised the UK Cabinet Office on how to support open Government online, the Department of Culture, Media and Sport and the heads of the UK major music labels as to how customers will consume music in a digital age, and has worked with clients in numerous sectors including British Airways, MVC, Channel 4, Sega, Ocado and Universal Television concentrating on how value can be created through identifying, understanding and meeting customer needs, particularly through digital channels.

Ross has previously helped found and develop companies specializing in digital and relationship building for marketing agencies DDB (Online Magic now Agency.com, BMP interAction now Tribal DDB) and Chime Communications (Heresy), and has run his own start up company, Fingertips which created a personalized entertainment schedule for customers. He's also written for New Media Age for 3 years, judged many Digital Awards for Creativity and Effectiveness and occasionally is asked to speak his mind on a platform which he's only too happy to do.

Saint Lewis is formerly the Managing Partner at Agency.com London where he has lead responsibilities for brands such as BT, Five, Nike (EMEA), Electrolux (EMEA) and Dulux to name a few.

Outside of his client responsibilities Saint is actively involved with the IPA as a member of the IPA Digital Creative Group and contributes regularly to industry through creative judging, guest speaking and industry press.

Steve brings over 15 years of experience in both the on and off-line worlds of advertising, and is one of the original partners at VCCP London. Steve works across VCCP's key accounts including; Diet Coke, Dyson, Jordans, ING Direct, O2, Coca Cola, Hyundai, FedEx, Capri Sun, Minute Maid, Standard Life, London 2012, Bel and Compare the Market.

Steve has worked at some of the biggest and best creative agencies in the world including: Foote Cone & Belding San Francisco, WCRS Arnold Worldwide Partners in London, Modem Media and Palmer Jarvis DDB in his native Vancouver.
Steve was named the number 1 New Media Creative in Campaign’s "10 Hottest New Media Creatives of 2000" as well as making their ‘A List’ in 2003 & 2008. In 2005, Steve made Campaign magazine’s ‘Top 15 digital creatives list’ being the only one from a ‘traditional’ advertising agency as well as making Revolution’s 50 Power List in 2007. In 2008 he made the top ten. His industry accolades include his Superstitial work on BMW was the first ever ‘e-ad’ to be chosen as Campaign Magazine’s "Pick of the Week", and also the best interactive ad of the year along with his work being recognised by the D&AD, One Show's, Clio's, Cannes Lions, the Casies, SF Show, Adweek's MC Icon, Revolution, New Media Age, London International Advertising, the Andy Awards, the Reggies and the Lotus Awards.

Recently, Steve was the Digital Crafts foreman for the 2004 D&AD Awards, judged the 2005 One Show Awards and the IAB’s Creative Showcase and was the 2006 Campaign Digital Awards Chairman and a judge at the 2007 Webby awards and Annas.


Steve has spoken at the IPA, IAB, Shoot Magazine’s interactive TV Conference, AdTech, Yahoo! and Campaign's Digital Arts conference alongside Jerry Yang, Bob Geldof and John Hegarty. He’s judged the Icon and Web Awards, has had his work featured in the FT, Design Week, Adage, written columns for Adweek, Marketing, Campaign, Revolution, New Media Age, Cre@te Magazine, and conducted television interviews with the BBC and CNBC Europe.

In 2004 VCCP was named Effectiveness Agency of the Year and were the first agency in the IPA Effectiveness Awards history to have won a Grand Prix on its debut.

Tom has been defining the boundaries of digital thinking for over 10 years. Having cut his teeth as a journalist specializing in interactive media, he went on to become head of copy at the iGroup – a pioneering digital consultancy. He then co-founded Mook in 1999, which evolved into one of the leading digital agencies in the with clients as diverse as the COI, Diesel, MTV Networks Europe, PlayStation, The Sunday Times, SAB Miller and Sport England. Mook became the digital arm of Nitro Group in 2006 and has gone from strength to strength, delivering award-winning digital thinking for clients across categories and regions, including Ballantine’s, Mars and Nike.

Tom continues to lead Nitro’s European digital offer from London and also sits on the global leadership team of Nitro Group. He works at a strategic level for global clients, helping to apply digital thinking to real business challenges.

He is married with one son (and one on the way) and when not in an airport lounge, is an unswerving cycle commuter.

As one of the rare few to both hold a degree in creative writing and also have spent time as a programmer, Adam Sefton has enjoyed a diverse and interesting career, including programming for Cable & Wireless, writing copy for Disney, and running the technical and user experience team at Exposure Digital, working across clients such as Sony and Redbull.

He joined Reading Room in March 2006 and since then he's been involved in some of the agency's biggest successes, including the Department of Health's Go Smokefree campaign, The Glenlivet's UK eCRM program, London 2012, Cancer Research Race for Life, and helping Royal Mail with their first foray into social media. As planning director, he continues to help lead the agency's strategic output across all digital disciplines.

Although it was not officially recognised by Cannes or D&AD, Adam's personal favourite moment was raising over £200 for Comic Relief by agreeing to let agency staff fashion him a new hairstyle. Pictures of the 'Franciscan bowl cut', as it has come to be known, continue to gain him plaudits worldwide.