There is no need to enter this category as entries are automatically entered. Chosen by the judges from all the 2012 winning work and announced at the Dadi Awards ceremony.
There is no need to enter this category as entries are automatically entered. Chosen by the Chairman, Phil Jones, as his personal favourite and announced at the Dadi Awards ceremony.
Research via The Drum will be carried to find the Digital Agency of the Year.
This can be any individual working in the digital field. E.g client, innovative managing director, account handler, technical etc.
Research will be carried out via The Drum to find the Dadi Individual of the Year.
Enter a portfolio of work you have been producing over the past year.
This should include: a team photograph, who the members of your team are, overview of you/your team's structure, description and brief of each project, objectives and how you met these objectives for each project.
Only companies entering other categories in the awards may enter the Creative/Digital Team of the Year category.
For any B2B sector organisation, service or individual project.
For any public sector organisation, service or individual project.
May be for any consumer brand company or individual product.
For work briefed and implemented for a Not-For-Profit organisations. Please supply the registered charity number for the client within the accompanying report.
For legal, accountancy, teaching, training or other professional services.
For any financial service including insurance, banking, accountancy etc.
May be for any work produced to promote an agency’s services or for a client company who produce their digital offering in-house.
Any news/media/publishing website also featuring a job seekers function should isolate their statistics to reflect the news and features provision only. The job seeking function may be entered separately into 'Best Recruitment Website' category.
For any recruitment platform, website or online campaign for recruitment agencies, recruitment consultancies, individual clients or media owners.
For any site or campaign offering an interactive entertainment, game or licensed gaming.
For any company, event or for specific promotions or offers.
For any website that’s main purpose is e-commerce.
In this category the judges will be looking at the design and judging it on that.
Should demonstrate:
Strategy to meet client's objectives
Movement in rankings in SERPs across target keyword list over campaign period
Increase in natural search traffic over campaign period
Increase in revenue (if applicable) over campaign period
Should demonstrate:
Strategy to meet client's objectives
Campaign KPIs and metrics achieved
ROI
For any strategy developed for digital communication only. For strategies which include traditional communication please enter Best Integrated Media Campaign.
For any response email campaign or branding email campaign. Entries should demonstrate strategy and campaign effectiveness.
For any campaign or project involving affiliate marketing. Entries should demonstrate strategic vision, innovation and success against objectives.
For any campaign which has increased brand awareness or achieved other marketing objectives through selfreplicating viral processes. Entries should demonstrate the starting data, original end target, the final result and how the additional reach was achieved.
Should demonstrate effectiveness including sales/traffic report prior and post campaign on response mechanism.
Should demonstrate how the technical innovation impacted on the client/consumer use and how this affected overall results.
Entries should show creative and innovative use of video. Factors taken into consideration will include innovation, quality in video content and understanding of the medium. Companies may either present their overall video output or a specific project or campaign over the judging period.
Should demonstrate the use of a minimum of three types of media; two of which should be digital and of traditional marketing.
Demonstrate how your work has affected/improved usability.
Includes Facebook, Twitter, Linked-In etc.
