Categories

Grand Prix

Chosen by the judges from all the 2008 winning work.

Sponsors:

Chairman's Award

Chosen by the Chairman as a piece of work which is their personal favourite.

Sponsors:

Digital Agency of the Year

Nominations for Digital Agency of the Year will be accepted via an online poll on this site. Once we have the nominations we will ask the shortlisted companies to submit a report for the judges.

Sponsors:

Dadi Individual of the Year

The Dadi Individual of the Year is for a non-creative. Anyone from the MD of an agency, to an amazing receptionist, to an account handler to a client who champions the digital solution. Nominations will be open on this site in March and once shortlisted we will ask a peer or manager to write a report as to why this individual is special and deserves recognition.

Creative of the Year

Which creative out there has pushed the boundaries, created something beautiful, made their client and their agency happy. Nominations will be via an online poll in April and once shortlisted the creatives will be asked to submit a portfolio.

Digital Media Buying Agency of the Year

Will be judged via an online poll of clients in april . To ensure your clients are polled email details of 10 clients including; contact name, company name, telephone number and email address to Lynda Forrest

Best Student of the Year

Students can enter any category providing they base their entry on the given brief and rules. All student entries will subsequently be considered for the Best Student of the Year award. Student entries are free but entrants must give details of their course and tutor.

Best Public Sector Website or Campaign

May be for any public sector organisation, service or individual project.

Best Not-For-Profit Website or Campaign

May be for work briefed and implemented for a Not-For-Profit organisation. Please supply the registered charity number for the client within the accompanying report.

Best In-House Website or Campaign

May be for any work produced to promote an agency's services or for a client company who produce their digital offering in-house.

Best Professional Services Website or Campaign

May be for legal, accountancy, training or other professional service.

Best Recruitment Website or Campaign

May be for any recruitment platform, website or online campaign for recruitment agencies, recruitment consultancies, individual clients or media owners.

Best News Website or Campaign

May be for any news providing website or campaign. Any news website also featuring a jobs seeking function should isolate their statistics to reflect the news and features provision only. The job seeking section of any news website may be entered separately into the Best Recruitment Website category.

Best FMCG Website or Campaign

May be for any fmcg brand company or individual product.

Best Travel/Leisure Website or Campaign

May be for any; company, event venue or for specific promotions or offers.

Best Interactive Entertainment Website or Campaign

May be for any site or campaign offering an interactive entertainment, game or licensed gaming.

Sponsors:

Best Use of Visual Design

May be for a website design, film, animation or campaign branding

Sponsors:

Best Use of Organic Search (SEO)

Should demonstrate; strategy, traffic prior and post campaign and ranking

Best Use of Paid Search (SEM)

Should demonstrate; strategy, traffic prior and post campaign and ranking

Best Digital Media Strategy

May be for any strategy developed for digital communication only. For strategies which include traditional communicatoin please enter Best Integrated Media Campaign.

Should include the client brief and objective and demonstrate solutions provided and results.

Best Digital Media Creative

Should demonstrate innovation and creative use of media, media space and rich media and the impact this had on the campaign and the client's results.

Sponsors:

Best Email Strategy

May be for any response email campaign or branding email campaign.

Best Email Creative

Should demonstrate outstanding creativity in an email campaign.

Best Use of Electronic PR

May be for any pr campaign delivered digitally across two mediums, e.g. website, email, advertising

Best Mobile Campaign

Should demonstrate effectiveness including sales/traffic report prior and post campaign on response mechanism.

Best Campaign Which Became Viral

Should contain details within the report of the starting data, original end target, the final result and how the additional reach was achieved.

Sponsors:

Best Use of Sponsorship

Should demonstrate the added value realised by the client or company in their association with the sponsored brand including the effect on staff and customer perception.

Best Service from Host Provider

Should demonstrate; customer base, client type and quantity, growth within the period 1st January 2007 and 31st January 2008, communication response level - uptime/downtime - with evidence to support this. Effectiveness to be independently verified and approved by the client/agency or other independent body.

Best Use of Technical Innovation

Should demonstrate how the technical innovation impacted on the client/consumer use and how this affected overall results.

Best Integrated Media Campaign

Should demonstrate the use of a minimum of three types of media; two of which should be digital and of traditional marketing.

Sponsors:

Best Use of Social Marketing

Should demonstrate how the use of social networking sites impacted on the client reaching new target audiences or re-inforcing relationships with existing target audiences.

Best Podcast or Blog

Should demonstrate the reach of the podcast or blog, any interactivity and the effect on a campaign or brand.

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