The winner is:

Jam for Tesco Mobile 

Lykke Li – Gunshot used by Peugeot's 108 around which OMD and Havas Worldwide planned a hugely innovative campaign

 

 

Laura Jordan Bambach, Creative Partner at Mr. President

This category was forms part of The Drum’s digerati and the winner was picked by The Drum readers  

The winner of this award started out in the early 90s when she taught herself design and code to create a website.

Originally from Australia, she moved to the UK in 2000 and has since worked at a variety of agencies including Lateral,I-D Media, Glue, LBi, Dare, and most recently, Mr. President.

Clients over the course of her career have included Levi’s, Mini, Virgin Trains, Bacardi, McCain, Virgin Atlantic, Macmillan, Peroni, Barclays and EE, Aviva.

As co-founder of SheSays, which champions women in the creative industries, she is actively involved in the digital community.

 

For any B2B sector organisation, service or individual project.

For any consumer brand company or individual product.

For legal, accountancy, teaching, training or other professional services.

For any work produced to promote an agency’s services or for a client company who produce their digital offering in-house.
For any recruitment platform, website or online campaign for recruitment agencies, recruitment consultancies, individual clients or media owners.
For any site or campaign offering an interactive entertainment, game or licensed gaming.
Entries will be judged on the visual design of the website/App and how it is used to enhance its purpose.
Should demonstrate:
  • Campaign KPIs and metrics achieved
  • ROI

For any response email campaign or branding email campaign. Entries should demonstrate strategy and campaign effectiveness.

For any campaign which has increased brand awareness or achieved other marketing objectives through selfreplicating viral processes. Entries should demonstrate the starting data, original end target, the final result and how the additional reach was achieved.
Should demonstrate how the technical innovation impacted on the client/consumer use and how this affected overall results.
Should demonstrate the use of a minimum of three types of media; one of which should be digital and the others any form on non digital media.
Demonstrate how your work has affected/improved usability.

The winner is Livity/OMD for Childline 

The winner is:
 
ODD

Enter a portfolio of work you have been producing over the past year. This should include: a team photograph, who the members of your team are, overview of you/your team’s structure, description and brief of each project, objectives and how you met these objectives for each project.
Only companies entering other categories in the awards may enter the Creative/Digital Team of the Year category.

For any public sector organisation, service or individual project.

For work briefed and implemented for a Not-For-Profit organisations. Please supply the registered charity number for the client within the accompanying report.

For any financial service including insurance, banking, accountancy etc.

Any news/media/publishing website also featuring a job seekers function should isolate their statistics to reflect the news and features provision only. The job seeking function may be entered separately into Best Recruitment Website category.
For any company, event or for specific promotions or offers.
For any e-commerce website.
Should demonstrate:
  • Movement in rankings in SERPs across target keyword list over campaign period
  •  Increase in natural search traffic over campaign period
  • Increase in revenue (if applicable) over campaign period

For any strategy developed for digital communication only. For strategies which include traditional communication please enter Best Integrated Media Campaign.

For any campaign or project involving affiliate marketing. Entries should demonstrate strategic vision, innovation and success against objectives.

Should demonstrate effectiveness including sales/traffic report prior and post campaign on response mechanism.
Entries should show creative and innovative use of video. Factors taken into consideration will include innovation, quality in video content and understanding of the medium.Companies may either present their overall video output or a specific project or campaign over the judging period.

Includes Facebook, Twitter, Linked in, Pinterest, Instagram etc