Categories
Grand Prix
There is no need to enter this category as entries are automatically entered into this category. Chosen by the judges from all the 2010 winning work and announced at the Dadi Awards ceremony in November
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Chairman's Award
There is no need to enter this category as entries are automatically entered into this category. Chosen by the Chairman, Phil Jones, as his personal favourite and announced at the Dadi Awards ceremony.
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Digital Agency of the Year
Research via The Drum will be carried to find the Digital Agency of the Year
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DADI Individual of the Year
This can be any individual working on the digital field. E.g client, innovative managing director, account handler, technical etc. Research will be carried out via The Drum to find the DADI Individual of the Year
Creative individual / Creative Team of the Year
Enter a portfolio of work you have been producing over the past year. This should include an overview of you/your team, description, brief, objectives and how you met these objectives for each project.
Student of the Year
A category designed to find the best digital student. Students should enter a webiste they have designed and developed as well as details on the brief and how this was fulfilled.
More information
More information
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Best Online Marketing Strategy
Advertisers must demonstrate excellence in their use of the internet as both a communication and sales channel and provide evidence that their strategy has had a positive impact on revenue.
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Public Sector Website or Campaign
For any public sector organisation, service or individual project.
Not-for-Profit/Charity Website or Campaign
For work briefed and implemented for a Not-For-Profit organisation or Charity. Please supply the registered charity number for the client within the accompanying report.
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Professional Services Website or Campaign
For legal, accountancy, teaching, training or other professional services.
In-house Website or Campaign
May be for any work produced to promote an agency's services or for a client company who produce their digital offering in-house.
News/Media or Publishing Website
Any news/media/publishing website also featuring a job seekers function should isolate their statistics to reflect the news and features provision only. The job seeking function may be entered separately into Best Recruitment Website category.
Recruitment Website or Campaign
For any recruitment platform, website or online campaign for recruitment agencies, recruitment consultancies, individual clients or media owners.
Travel/Leisure/Sports Website or Campaign
For any company, event or for specific promotions or offers.
Interactive Entertainment Website, Game or Campaign
For any site or campaign offering an interactive entertainment, game or licensed gaming.
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Use of Organic Search (SEO)
Should demonstrate; strategy, traffic prior and post campaign and ranking
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Digital Media Strategy
For any strategy developed for digital communication only. For strategies which include traditional communication please enter Best Integrated Media Campaign.
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Use of Email
For any response email campaign or branding email campaign. Entries should demonstrate strategy and campaign effectiveness.
Use of Affiliate Marketing
For any campaign or project involving affiliate marketing. Entries should demonstrate strategic vision, innovation and success against objectives.
Campaign Which Became Viral
For any campaign which has increased brand awareness or achieved other marketing objectives through self-replicating viral processes. Entries should demonstrate the starting data, original end target, the final result and how the additional reach was achieved.
Mobile App / Campaign
Should demonstrate effectiveness including sales/traffic report prior and post campaign on response mechanism
Use of Technical Innovation
Should demonstrate how the technical innovation impacted on the client/consumer use and how this affected overall results.
Video Website / Use of Video
Entries should show creative and innovative use of video. Factors taken into consideration will include innovation, quality in video content and understanding of the medium. Companies may either present their overall video output or a specific project or campaign over the judging period.
Integrated Media Campaign
Should demonstrate the use of a minimum of three types of media; two of which should be digital and of traditional marketing
