Alan joined MG OMD in 2016 and leads all digital functions within MG OMD - a 160 people strong team. Alans’s role is to drive best practice and integrate our digital specialists efficiently and effectively for each of MG OMD’s clients’.
Alan has 16 years’ agency experience in digital across three holding companies. In recent years he has been at the forefront of data driven advertising leading a team that won awards in data and programmatic categories at Festival of Media, Cannes, M&M Global and IPA Effectiveness.
He believes in keeping things simple, focusing on business outcomes and always trying new ways to achieve them. Everything is made possible by great people and in a tech-driven world that has never been truer.
"It’s an honour to be invited to judge the DADI awards. Our industry moves at such a pace that we don’t often get the chance to step back and take stock of all the achievements. Prestigious awards like the DADIs gives us all the opportunity to do that. I’ll expect the winning entries to demonstrate innovative thinking and prove true business value for brands."