Splash is the independent brand activation agency for the connected world, where we love to make the complex look easy. Alastair works with brands to improve the quality and speed of thought that makes each unique combination of creative content, global production and technology effective and efficient.
An experienced agency leader, Alastair has a dealt with a wealth of clients looking for innovation and change. He set up Spark 44 for JLR, leading the strategy that kick-started Jaguar’s brand turnaround. As CEO of MRM Worldwide his team won Intel’s global digital advertising, redesigned intel.com and reshaped Microsoft’s approach to business marketing
He co-founded Zentropy Partners, winning digital Agency of the Year three times with innovative campaigns for Nestlé, NatWest and Unilever. He’s also been lucky enough to present at Cannes, Silicon Beach, Social Media Week London and writes occasional ‘100 years of…’ features for the Drum.
“I’m honoured and excited to be a Judge this year. The DADI Awards are a great roundup of the standards we all like to live up to. It’s not about novel for novelty’s sake, it’s got to be relevant and the right thing to do, so I’ll be looking for evidence of work that is both creatively inspiring and commercially effective.”