Having worked 18+ in digital and retail design agencies heading up local and global digital accounts and campaigns for brands like Martini, Madame Tussauds, Historic Royal Palaces, Universal Music, Natural History Museum, PepsiCo and First Great Western, Andy now leads the global digital creative direction at Dyson.
Working for one of the most respected brands in the world, Andy is now responsible for the creative strategy, innovation and consistency across all their digital channels across the world including the global website(s), connected products and retail environments, campaigns, social media, digital advertising and retailer/shopper marketing.
Through this broad experience of global brands, audiences and projects as well as working agency and client side, Andy has gained an exceptional understanding of experience and interaction design, usability and technology which he uses to continually enthuse, inform and drive the his team.
Over his 4 years at Dyson, he has managed the growth of the team from 4 to 30+ creatives enabling the brand to rise to the challenges of an ever changing (and often contrasting) digital landscape. The team now works collaboratively across Group and in markets with the focus of creating meaningful and enabling digital experiences with the consumer right at the heart.
“Being asked to be a judge at this year’s DADI Awards is extremely exciting and a real privilege. I’m looking forward to seeing work which is elegant in its simplicity, resolute in its purpose and as John Chris Jones once said – “created on the assumption that people are not heartless or stupid but marvelously capable given the chance.”