A native Swede, Bo has been the Creative Director or ECD at some of the biggest network agencies in four different countries; Lowe in Sweden, Peter Clemenger/BBDO in Australia, Tribal and DDB in France and Ogilvy in the UK.
Along the way he also managed to do some decent work that won accolades in Cannes Lions, Eurobest, D&AD, One Show, Lovies, BIMAs etc.
Recently he’s been involved developing a strategic purpose for Heineken, launching Will.i.am’s ANEEDA app, Will Smith’s water brand ‘Just Water, partnering with Jamie Oliver to make the food at Shell stations healthier and tastier.
He currently advises and works with brands and agencies, on projects and the new creative landscape.
In his spare time he’s trying to figure out how cognitive creativity - through machine learning and AI - could become a better partner in the creative process.
Bo believes in hard work, big ideas and small miracles
Find him on @bohellberg
"Awards like DADIs, that showcase excellent and brave work, are really important because they boost the industry confidence to drive innovation in communication and explore new ways to touch the consumer.
What I always look for is some kind of progress. Are we moving forward? And what does digital mean today? My hope is that there is plenty of progressive work that will inspire the same kind of urgency and discomfort in the business as it did in the beginning.”
Being on a jury is always a great privilege. But when Phil Jones is chairman then we’re talking a whole different dimension of awesomeness."