Claire is Managing Partner at Decoded. Helping businesses transform, through world-class technology and innovation education programmes. Working in partnership with leadership to help their organisations thrive, adapt and enable growth in an ever-changing world.
Claire believes that with the rise of artificial intelligence and uncertainty about the future of the work, there is a need, now more than ever before, to prepare people for the future, personally and professionally too.
Claire comes with an exceptional background of technology, creativity and psychology to lead Decoded’s UK Client Team. She is an evangelist for continuous learning and is a personal development coach and mentor.
"Technology and innovation have enabled a different kind of relationship between consumers and brands. One that is becoming less about the product and more about the experiential point of consumption. So when the opportunity to judge the DADI Awards came up this year, I was delighted to be part of the team recognising the incredible work that is happening in this space.
I am most excited to see how creativity, innovation and technology will be brought together to create innovative and disruptive new experiences."