David Morris leads a strategy at Bang & Olufsen, to build emotive communications online into store, to create memorable experiences.
His career started working at an agency for clients Vodafone and IBM, developing digital marketing campaigns to drive sales.
A move to Sennheiser in 2008 saw David introduce eCommerce, build a substantial social presence from scratch, release an award winning WebGL website and champion digital transformation across the business with support from Google.
During those 9 years, he also capitalised on the deep routed music connection to develop successful collaborations with record labels and artists, promotors, venues and music streaming services.
A courageous yet purposeful concept that dares to put the 80/20 rule aside to achieve commercial success.