Feminist firebrand and former journalist Kate Dale is responsible for delivering This Girl Can, Sport England’s multi-award winning campaign, which is changing the way millions of people think about exercise and physical activity, and has seen 2.8 million more women get active as a direct result.
Prior to this, Kate spent 10 years as a trade magazine editor before becoming a brand and content specialist for major online banking institutions including Barclays. When time permits, she like to takes part in triathlons as well as performing with immersive theatre group, You Me Bum Bum Train.
‘I’m really honoured to be a judge for this year’s DADI Awards – but slightly daunted by the task ahead as we seek to identify the truly excellent from the merely very good. The DADI Awards aren’t just an excuse to pat ourselves on the back and enjoy a great party – they should celebrate the best of what we do so we can learn from their achievements and strive to surpass them next year. I’m looking forward to finding the campaigns, products and apps that make me jealous – the ones I wish I’d been part of. I’m also looking forward to a great party."