Lawrence has 17 years+ experience in digital, integrated and creative agencies joining Karmarama in 2012.
In that time Lawrence has worked on global projects for BBC Worldwide, British Airways, Nokia, Range Rover and Unilever.
As Managing Partner Innovation, he helps clients get commercial and creative advantage from key platforms, new technologies and the start-up community.
He regularly writes and talks about the impact of new technologies, start-ups and innovation for the likes of Campaign, The Drum, Silicon Beach, Marketing, Cannes Lions, SXSW, The British Council, ISBA, BIMA, The IPA and WARC- for whom he judged the Innovation awards in 2015 and 2016.
Lawrence also plays an active role in a number of trade bodies and industry working groups. He is chair of the IPA Brand Technology Group, Chair of BIMA’s Immersive Technology Think Tank, a member of both the BIMA Central Council and Google UK Creative Council, a Director of Innovation Social, a start-up mentor for Unilever Foundry and The Friday Club and was named in The Drum’s 2016 list of the top 25 most influential people in Digital.
"It's always an honour to be asked to judge the blood, sweat and tears of the industry's best minds and that's exactly what the DADI's represent. I'll be looking out for examples of Innovation that has meaningful commercial value and ultimately work that i wish I'd done"