Global Head Of Retail & Partnerships
AOL (Verizon)

Dave Castell has worked at the forefront of the converging media, digital, content, marketing, advertising and entertainment industries for the last 15 years, regularly engaging with different audiences through music, games, film, retail, consumer technology, and mobile sectors. 
A true ‘digital native’, Dave progressed from his first web agency to head up Music, Games, Technology and Mobile for Tiscali from 2002-2007, launching their Showcase, Sessions, Radio and Downloads programmes. Dave lead projects like Tiscali's flagship sponsorship, live Webcast and Sessions from the Carling Weekend: Reading and Leeds, plus the programmes with 02 Wireless festival, which crossed over to Channel 4 TV.
Dave then helped to form Tough Cookie – which was acquired by Whizz Kid Entertainment and Ingenious Media – joining to co-run the outfit as Director Of New Media working with all the major terrestrial and digital broadcasters (including BBC TV and Radio, ABC) and brands on 360 degree content creation, multiplatform formats and distribution including AOL, Bebo, MSN and more.
Dave founded Big Briefs in 2009, specialising in digital entertainment consultancy, web build and content production. He consulted to the record breaking U2-YouTube global webcast from LA for Google, U2 and Universal Records, which still boasts the largest live global audience for online music viewing. Other clients included PlayStation, Virgin Media and Skype, and major digital music projects with Samsung.
Dave became Head Of Digital, and then Director Of Digital for Seven (part of the Guardian Media Group) – a leading multiplatform content marketing agency, in charge, latterly, of all group digital strategy, as well as M&A activity for the agency, setting up the agency’s video offering and creating cross-platform content campaigns for consumer brands like Sainsbury’s, McDonalds and Aviva.
In 2013, Dave joined Nokia as Head Of Europe for Nokia Entertainment. Dave then progressed to become Global Head Of Marketing and Brand Partnerships for Entertainment for Microsoft – looking, amongst other things, at how music service MixRadio collaborates with external brand and marketing partners. Dave then progressed to the Head Of Retail role for Microsoft at the start of 2015, leading the company’s efforts directly with the biggest Retail clients across commercial and creative partnerships, then transitioning to AOL as part of the Global Partnership in August 2015.
Dave is an avid musician, gadget fan and supporter of youth innovation and music initiatives. He lives in London with his wife and four kids.


Judging panel

Phil Jones - Chairman

Founder & Organiser
Podge Events

Chris Ketley

Owner and Director
Beechgate Consulting Limited

Craig Hepburn

Global Vice President of Digital Marketing and Brand
TATA Communications

Ian Cafferky

Head of Marcomms 

Alastair Bewick

Chief Executive Officer

Al Keck

Founder & CEO

Norm Driskell

CDO (Chief Digital & Data Officer)
The Home Office

Dave Castell

Global Head Of Retail & Partnerships
AOL (Verizon)

Sean Bailey

Head of Marketing
National Express

Chris Averill


Matthew Candy

Vice President, UKI & Europe Leader
IBM Interactive Experience

Suzanne Linton

Managing Director
Freestyle Interactive

Nick Rhind

CTI Digital

Bruce Griffin

Founder and CEO
Rockpool Digital

Patrick Baglee

Executive Creative Director

Steve Radjen

MD & Founder

Tom Adams

Global Head of Strategy 

Tom Evans


Rob Heasley

Creative Director
Naked Penguin Boy

Jerry Newman

Head of Digital Marketing and CRM
Chelsea Football club

Steve Abbott

Consultant Music/Arts/TV/Radio
Rainbow City Broadcasting Ltd

Chris Hyland

The Happiness Index

Michael Brunt

The Economist

Jon Andrews

Managing Partner, Head of Innovation

Nicky Bullard

Chairwoman and Chief Creative Officer
MRM Meteorite

Chris Aubrey

Global Retail Director

Andrew Newman

CEO and Co-founder

Chris Duncan

Chief Customer Officer
News UK

Paul Smernicki

Director of Digital
Universal Music UK

Daniele Fiandaca


Christian Burne

Business Director

Robert  Belgrave


Jenny Southwell

Global Head of Digital Customer Engagement

Scott Ross

Chief Technology Officer, UK

Joanna Davies 


Simon Farrell

Managing Director

Spencer Gallagher


Leigh Thomas

Chief Executive Officer

Mads Holst

Chief Creative Officer 
Digital Innovation Group

Margaret Manning OBE

Adelphi Digital

Mark Sherwin

Managing Director
Accenture Interactive

Natalie Gross


Carolyn McKeever

Global Head of Loyalty