Dave Castell has worked at the forefront of the converging media, digital, content, marketing, advertising and entertainment industries for the last 15 years, regularly engaging with different audiences through music, games, film, retail, consumer technology, and mobile sectors.
A true ‘digital native’, Dave progressed from his first web agency to head up Music, Games, Technology and Mobile for Tiscali from 2002-2007, launching their Showcase, Sessions, Radio and Downloads programmes. Dave lead projects like Tiscali's flagship sponsorship, live Webcast and Sessions from the Carling Weekend: Reading and Leeds, plus the programmes with 02 Wireless festival, which crossed over to Channel 4 TV.
Dave then helped to form Tough Cookie – which was acquired by Whizz Kid Entertainment and Ingenious Media – joining to co-run the outfit as Director Of New Media working with all the major terrestrial and digital broadcasters (including BBC TV and Radio, ABC) and brands on 360 degree content creation, multiplatform formats and distribution including AOL, Bebo, MSN and more.
Dave founded Big Briefs in 2009, specialising in digital entertainment consultancy, web build and content production. He consulted to the record breaking U2-YouTube global webcast from LA for Google, U2 and Universal Records, which still boasts the largest live global audience for online music viewing. Other clients included PlayStation, Virgin Media and Skype, and major digital music projects with Samsung.
Dave became Head Of Digital, and then Director Of Digital for Seven (part of the Guardian Media Group) – a leading multiplatform content marketing agency, in charge, latterly, of all group digital strategy, as well as M&A activity for the agency, setting up the agency’s video offering and creating cross-platform content campaigns for consumer brands like Sainsbury’s, McDonalds and Aviva.
In 2013, Dave joined Nokia as Head Of Europe for Nokia Entertainment. Dave then progressed to become Global Head Of Marketing and Brand Partnerships for Entertainment for Microsoft – looking, amongst other things, at how music service MixRadio collaborates with external brand and marketing partners. Dave then progressed to the Head Of Retail role for Microsoft at the start of 2015, leading the company’s efforts directly with the biggest Retail clients across commercial and creative partnerships, then transitioning to AOL as part of the Global Partnership in August 2015.
Dave is an avid musician, gadget fan and supporter of youth innovation and music initiatives. He lives in London with his wife and four kids.