Vice President & European Leader
IBM Interactive Experience

Matt is Vice President & European Leader for IBM Interactive Experience (IBM iX), a next generation services organisation that helps the world's leading brands reinvent customer experiences that drive growth. 

New customer insights call for new strategies and capabilities. Under Matt’s leadership IBM Interactive Experience has been driving the 'customer revolution’ that is reshaping future customer experiences, business models and value propositions through investment in their Watson technology to pioneer the next generation of Cognitive experiences, market changing partnerships such as the Apple & IBM alliance and acquisitions such as the Weather Company. 

Matt oversees a multi-disciplinary team of several thousand resources across Europe who collaborate using the best design, strategy, technology, analytics, mobile and wearables practices to generate transformational ideas for clients across all industry segments (e.g BP Castrol, Orange, BSH, Wimbledon, Boots, Vodafone, National Grid, Nationwide Building Society). 

Matt has worked for IBM his whole career, starting with PricewaterhouseCoopers consulting division prior to its acquisition in 2002. During this time he has focused on complex multi-channel business transformation engagements for clients across multiple industries around the world. 

His passion for all things digital extends to ensuring that the expertise and knowledge continues by recruiting the best possible talent to IBM. He is the executive sponsor for IBM's 'Consulting by Degrees' graduate programme in the UK and has overall responsibility for the recruitment, induction, training, and development of its graduate population. 

In 2015, Matt was ranked No.2 in The Drum's Digerati, an annual list celebrating the UK's most influential individuals within the digital industry. Recently, he completed a postgraduate diploma in Strategy & Innovation at Saïd Business School, Oxford University. 

Judging panel

Phil Jones

Founder & Organiser,
Podge Events

Chris Ketley

Owner and Director
Beechgate Consulting Limited

Craig Hepburn

Vice President, Digital Marketing
TATA Communications

Ian Cafferky

Head of Marcomms 

Alastair Bewick

Chief Executive Officer

Al Keck

Founder & CEO

Norm Driskell

CDO (Chief Digital & Data Officer)
The Home Office

Dave Castell

Global Head Of Retail & Partnerships
AOL (Verizon)

Sean Bailey

Head of Marketing
National Express

Matthew Candy

Vice President & European Leader
IBM Interactive Experience

Suzanne Linton

Managing Director
Freestyle Interactive

Nick Rhind

CTI Digital

Bruce Griffin

Founder and CEO
Rockpool Digital

Patrick Baglee

Executive Creative Director

Steve Radjen

MD & Founder

Tom Adams

Global Head of Strategy 

Tom Evans


Rob Heasley

Creative Director
Naked Penguin Boy

Jerry Newman

Head of Digital Marketing and CRM
Chelsea Football club

Steve Abbott

Consultant Music/Arts/TV/Radio
Rainbow City Broadcasting Ltd

Chris Hyland

The Happiness Index

Michael Brunt

The Economist

Jon Andrews

Managing Partner, Head of Innovation

Nicky Bullard

MRM Meteorite

Chris Aubrey

Global Retail Director

Andrew Newman

CEO and Co-founder

Chris Duncan

Chief Customer Officer
News UK

Paul Smernicki

Director of Digital
Universal Music UK

Daniele Fiandaca


Christian Burne

Business Director

Jenny Southwell

Global Head of Digital Customer Engagement

Scott Ross

Chief Technology Officer, UK

Simon Farrell

Managing Director

Spencer Gallagher


Leigh Thomas

Chief Executive Officer

Mads Holst

Chief Creative Officer 
Digital Innovation Group

Margaret Manning OBE

Adelphi Digital

Mark Sherwin

Managing Director

Carolyn McKeever

Global Head of Loyalty