Alex Trickett Consultancy

Alex Trickett is a digital consultant to the sports industry, with two decades of senior experience at Twitter (global head of sport), BBC Sport (international editor) and brand agency Imagination (creative strategist) under his belt.


Alex is privileged to have worked with many of the biggest brands in sport, including the IOC, FIFA, UEFA, Premier League, Man Utd, Liverpool, F1 and Wimbledon. He specialises in creating and implementing social media strategies that grow reach, deepen engagement, enhance reputation and deliver against tangible commercial objectives.




It is a pleasure to join the judging panel for the DADIs. The awards mean a lot to win; and they mean a lot to judge too, because they bring together the very best creative minds, ideas and campaigns from all industries, assessed purely on the merits of their digital performance. As a sports specialist, I look forward to having my horizons broadened!


Judging panel

Phil Jones - Chairman

Founder & Organiser
Podge Events

Wayne Deakin

Executive Creative EMEA

Kristal Ireland

Head of Ecommerce and Retail Technology
Virgin Trains East Coast

Dom Bailey

Strategic Director

Peter Markey

Marketing Director

Joanna Manning-Cooper

Director of Digital, Marketing and Communications
Rugby Football Union

Alex Bubb

Marketing and Sales Excellence
Canon Europe

Rebecca Brennan

Managing Director

Stephen Mai

Chief Content Officer
Boiler Room

Anna Rafferty

Global Director: Digital Marketing, Digital Studios
BBC Worldwide

Tom Burton

Head of Interactive
BBC Studios

Katy Howell

immediate future

Tom Foulkes

Marketing Director
Carter Jonas

Alastair Keeble

Director of Digital Marketing
Hakkasan Group

Alex Trickett

Alex Trickett Consultancy

Syd Nadim

Executive Chairman and Founder
Clock Limited

Thom Groot

Data & Digital Director
The AA

James Chorley

Group Creative Director

Mike Flynn

Digital Marketing Entrepreneur

Sandra McDill

Global Digital Media

Paul Smernicki

Director of Digital
Universal Music UK

Kate Dale

Head of Brand and Digital Strategy
Sport England

Ross Sleight

Chief Strategy officer

Valerie Bounds

Head of Digital

Chris Ball

Global Head of Digital
Hogarth Worldwide

Hannah Matthews

Managing Partner

Melissa Ditson

Executive Creative Director

Des Johnson

Global Marketing Director
Castrol/BP Lubricants

David Stanley

Marketing Director, UKI
Getty Images

Callum Reckless

Founder & Managing Director

Nikki Barton

Head of Digital Design
British Airways

Gion-Men Kruegel-Hanna

Group Creative Director