Respected throughout the digital industry for the breadth of his experience, his foresight and vision, and the quality of his strategic thinking, Ross is without doubt the Professor of Digital!
With over 23 years of experience in digital spanning desktop to mobile, Ross has been a founding member of six influential digital businesses, and has operated both Agency and Client side. Today as Somo’s Chief Strategy Officer, Ross has advised global brands such as Audi, HSBC, Shop Direct and adidas on how to generate product experiences that engage and delight customers and staff against a backdrop of ever evolving digital technology
In his career he has been a founder of Virgin Games, helped develop the first digital property for 10 Downing Street and has advised the Department for Culture, Media and Sport on interactive media development, along with creating multiple award winning digital strategies for numerous brands across every sector including Virgin Casino, Reuters, The Independent, British Airways and Pepsi.
Ross is an expert in how digital changes consumer behaviour and how to create innovative products to react to these changes. He has been a judge for all the major creative and effectiveness awards in Digital, has been voted in the top 100 digerati and top 50 in mobile by The Drum for three years and is a frequent keynote speaker at global industry events, giving his first TEDx Talk in 2017.