GRAND PRIX

There is no need to enter this category as entries are automatically entered. Chosen by the judges from all the 2018 winning work and announced at the Dadi Awards ceremony

CHAIRMAN'S AWARD

There is no need to enter this category as entries are automatically entered into this category. Chosen by the Chairman, Phil Jones, as his personal favourite and announced at the Dadi Awards ceremony

AGENCY OF THE YEAR

This award will recognise an agency who has demonstrated digital excellence over the past year. Entrants should complete their report to tell the judges what they have achieved and why they should be the agency of the year. Only companies entering other categories in the awards may enter the Agency of the Year category. Please provide examples of: 1. Growth of revenues 2. Acquisition of clients 3. Success of campaigns 4. Testimonials from clients.

CREATIVE/DIGITAL TEAM OF THE YEAR

If you think your team is the best, then make sure you enter this category. We want to reward the best team in the industry Wherever you are placed within the media food chain, we want to see: 1. Best use of budget 2. Imaginative execution 3. Performance against internal and client objectives 4. Testimonials highly recommended as part of entry Only companies entering other categories in the awards may enter the Creative/Digital Team of the Year category.

NEWS/MEDIA/PUBLISHING WEBSITE, APP OR CAMPAIGN

Any news/media/publishing website also featuring a job seekers function should isolate their statistics to reflect the news and features provision only. The job seeking function may be entered separately into Best Recruitment Website category.

RECRUITMENT WEBSITE, APP OR CAMPAIGN

For any recruitment platform, website or online campaign for recruitment agencies, recruitment consultancies, individual clients or media owners.

USE OF ORGANIC SEARCH (SEO)

Should demonstrate movement in rankings in SERPs across target keyword list over campaign period, increase in natural search traffic over campaign period and increase in revenue (if applicable) over campaign period.

USE OF PAID SEARCH (PPC)

Should demonstrate strategy to meet client's objectives and campaign KPIs and metrics achieved ROI

DIGITAL MEDIA STRATEGY

For any strategy developed for digital communication only. For strategies which include traditional communication please enter Best Integrated Media Campaign.

USE OF AFFILIATE MARKETING

For any campaign or project involving affiliate marketing. Entries should demonstrate strategic vision, innovation and success against objectives.

VIRAL CAMPAIGN

For any campaign which has increased brand awareness or achieved other marketing objectives through self-replicating viral processes. Entries should demonstrate the starting data, original end target, the final result and how the additional reach was achieved.

USE OF MOBILE

Should demonstrate effectiveness including sales/traffic report prior and post campaign on response mechanism.

TECHNICAL INNOVATION

Should demonstrate how the technical innovation impacted on the client/consumer use and how this affected overall results

VIDEO WEBSITE/VIDEO

Entries should show creative and innovative use of video. Factors taken into consideration will include innovation, quality in video content and understanding of the medium.Companies may either present their overall video output or a specific project or campaign over the judging period.

INTEGRATED MARKETING CAMPAIGN

Should demonstrate the use of a minimum of three types of media, one of which should be digital and the others should be any form of non-digital media.

USE OF SOCIAL MEDIA

Includes Facebook, Instagram, Twitter, Whatsapp, Linked in, Pinterest, etc.

UX/USABILITY

Demonstrate how your work has affected/improved usability and the user's experience.

BRANDED CONTENT

Demonstrate how the campaign / strategy has achieved the results through content.

USE OF DATA

Demonstrate how the campaign / strategy uses metrics,segmentation or targeting to improve the end users experience with a brand, product or service.

PAID MEDIA CAMPAIGN

Should demonstrate how paid media was used to boost the effectiveness of a digital campaign.

USE OF VR

This category will recognise the application of virtual reality by a brand or organisation.

USE OF AI/MACHINE LEARNING

Should demonstrate how the use of AI / Machine Learning optimised the campaign/strategy and how this affected overall results.

BEST TECH PLATFORM

For the best digital platform enabling the industry. Must demonstrate the use of the platform for overall campaign success and optimisation.

Top Tips for Entering

The Drum Awards Workshop Breakfast - January 2018

Listen to hints and tips from our Drum Awards judges to help with your entry,