Managing Partner

Claire is Managing Partner at Decoded. Helping businesses transform, through world-class technology and innovation education programmes. Working in partnership with leadership to help their organisations thrive, adapt and enable growth in an ever-changing world.

Claire believes that with the rise of artificial intelligence and uncertainty about the future of the work, there is a need, now more than ever before, to prepare people for the future, personally and professionally too. 

Claire comes with an exceptional background of technology, creativity and psychology to lead Decoded’s UK Client Team. She is an evangelist for continuous learning and is a personal development coach and mentor.


"Technology and innovation have enabled a different kind of relationship between consumers and brands. One that is becoming less about the product and more about the experiential point of consumption. So when the opportunity to judge the DADI Awards came up this year, I was delighted to be part of the team recognising the incredible work that is happening in this space. 

I am most excited to see how creativity, innovation and technology will be brought together to create innovative and disruptive new experiences."

Judging panel

Phil Jones

Founder & Organiser,
Podge Events

Lisa de Bonis

Executive Digital Director
Havas Media

Adam Boita

Head of Marketing
Pernod Ricard UK

Jon Dobinson


Flo Heiss

Studio of Art & Commerce

Alan King

Executive Director, Head of Digital
Manning Gottlieb OMD

Claire Koryczan

Managing Partner

Candace Kuss

Director of Social Media
H+K Strategies

Joanna Manning-Cooper

Director of Digital, Marketing and Communications
Rugby Football Union

Adam Powers

Chief Experience Officer

Cheyney Robinson

Chief Experience Officer, EMEA and APAC

Ross Sleight

Chief Strategy Officer

David Smith

Brand consultant

Tiffany St James


Lee Woodard

Global Chief Experience Officer
Crabtree & Evelyn