Studio of Art & Commerce

Flo is a creative leader who has variously been named in Creativity Magazine’s Top 50 list of category defining innovators, Campaign Magazine’s top ten creative directors and he is one of the UKs most experienced ECDs.

Flo spent 15 years at Dare, working on pioneering campaigns for brands as diverse as Sony, Converse, Lynx, Johnnie Walker, Barclaycard, Vodafone and Nike. Helping Dare to be awarded Campaign’s Digital Agency of the Decade in 2010.

He studied art at the I.S.I.A Urbino in Italy and he holds an MA in graphic design from the Royal College of Art London.

In 2015 Flo co-founded the Studio of Art & Commerce, pushing for distinctive and ground-breaking work which will earn its place in culture.


"I am looking for work that is as artistic as possible and at the same time unashamedly commercial." 

Judging panel

Phil Jones

Founder & Organiser,
Podge Events

Lisa de Bonis

Executive Digital Director
Havas Media

Adam Boita

Head of Marketing
Pernod Ricard UK

Jon Dobinson


Flo Heiss

Studio of Art & Commerce

Alan King

Executive Director, Head of Digital
Manning Gottlieb OMD

Claire Koryczan

Managing Partner

Candace Kuss

Director of Social Media
H+K Strategies

Joanna Manning-Cooper

Director of Digital, Marketing and Communications
Rugby Football Union

Adam Powers

Chief Experience Officer

Cheyney Robinson

Chief Experience Officer, EMEA and APAC

Ross Sleight

Chief Strategy Officer

David Smith

Brand consultant

Tiffany St James


Lee Woodard

Global Chief Experience Officer
Crabtree & Evelyn