Global Chief Experience Officer
Crabtree & Evelyn

"Lee is the Global Chief Experience Officer of Crabtree & Evelyn, joining the company in late 2016. Lee’s role is wide-ranging and is dedicated to putting experience strategy at the heart of the business. Previous to Crabtree & Evelyn, Lee  spent most of his career agency-side. Lee was the Managing Director of Huge London where he oversaw the growth of the London office. Previous to Huge, Lee was a Managing Partner at Tribal DDB, Client Services Director at SapientNitro for 8 years. Lee also had stints in branding and also ran digital for two series of Big Brother whilst at Endemol UK."


“I’m excited to be part of the DADI Awards team, its a opportunity to see a range of great work up close and personal. We work in a highly competitive industry, the Awards not only give a chance for folks to compete but to applaud others great work. What’s no to like? The winning entries will have to really be thinking differently about what it means to be doing digital in this day an age. Easy!”

Judging panel

Phil Jones

Founder & Organiser,
Podge Events

Lisa de Bonis

Executive Digital Director
Havas Media

Adam Boita

Head of Marketing
Pernod Ricard UK

Jon Dobinson


Flo Heiss

Studio of Art & Commerce

Alan King

Executive Director, Head of Digital
Manning Gottlieb OMD

Claire Koryczan

Managing Partner

Candace Kuss

Director of Social Media
H+K Strategies

Joanna Manning-Cooper

Director of Digital, Marketing and Communications
Rugby Football Union

Adam Powers

Chief Experience Officer

Cheyney Robinson

Chief Experience Officer, EMEA and APAC

Ross Sleight

Chief Strategy Officer

David Smith

Brand consultant

Tiffany St James


Lee Woodard

Global Chief Experience Officer
Crabtree & Evelyn