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Judges

CHAIRMAN: Phil Jones

CHAIRMAN: Phil Jones

Phil Jones completed a 5 year apprenticeship as a compositor in Manchester before moving to London in the seventies and setting up typography specialists APT, which he grew to 100 staff before selling the business to a top Ad Agency.

He joined Real Time Studio as MD in 1991  (the pre-digital era) and grew a team of ten to around 100 becoming one of the leading digital agencies in the UK before merging with DM agency Evans Hunt Scott where he became Vice Chairman & Operations Director of ehs:realtime (now EHS 4D Group) with 300+ staff in multiple locations.

Amongst his digital highlights was a ten year relationship with www.Diesel.com, and www.Canon.co.uk and the online launches for the new MINI, The Premier League, Sport England and the launch of England Fans for the Football Association.

E-Consultancy's Internet Decade event in 2004 recognised Phil as one of the top 100 digital influencers over the previous ten years. In 2006 Phil was nominated for a Lifetime Achievement award at the Net Imperative awards in London. And he was still at it in 2010 as Design Week had him alongside Prince Philip in their HOT 50 people contributing to the design industry.

Phil formed Real Time Consultancy through which he acts as an advisor and mentor  for businesses in the creative space and finds time to organise annual lunches for the design, digital and sports communities, digitalpodge.co.uk, podgelunch.com and sportspodge.co.uk. In 2010 Swedish Podge took place and in 2011 www.dutchpodge.nl is taking place in Amsterdam. And as a Mancunian he was proud to launch www.stodgepodge.com earlier this year at Harvey Nichols in Manchester.

An anagram of Phil Jones is Helps Join and that describes what he spends his time doing these days, helping companies and individuals join up the dots between themselves, their staff and clients and having fun along the way.

www.philjones.co.uk

 

Tom Evans, Brand Communications Director, Jack Wills

Tom Evans, Brand Communications Director, Jack Wills

Tom sits on the board and is responsible for the Jack Wills and Aubin & Wills brands at every consumer touchpoint across communications, content and customer experience.

Tom’s agency background as a Creative Director means he brings a refreshing agility and direct approach to building the two thriving fashion brands.

Previously to Jack Wills, Tom was in a creative leadership role at SapientNitro, an integrated communications agency.

Before SapientNitro, Tom co-founded Mook, one of the UK’s leading digital agencies.
 

Olivia Yabsley, Client Partner, AnalogFolk

Olivia Yabsley, Client Partner, AnalogFolk

Olivia is the Client Partner at Analogfolk, having joined the company’s two founding partners as their first employee 2.5 years ago charged with helping them build up the agency. Since then, the agency has gone from 1 to over 25 employees winning clients including SEAT, ASICS, Cancer Research UK, Sony Ericsson WTA & Malibu.  Despite her horrific sense of direction, Olivia steers any brand strategy to a better place for her clients.

Prior to Analogfolk, Olivia ran the branded content division of Twofour, helping brands such as Habitat, AOL, Philips and ITV develop branded content campaigns for cross platform environments.  Olivia has an impressive breadth of knowledge across web platforms, video content, tv production, branded entertainment, UGC campaigns, social media, content syndication, mobile applications, flash games and experiential events.

When spare time comes her way, Olivia events her horse Charlie Brown & plays on the AnalogFolk touch rugby team!

 

Chris Mair, Strategy Director, Airlock

Chris Mair, Strategy Director, Airlock

Chris is Strategy Director at digital agency Airlock, who have recently been acquired by Leo Burnett London. As well as overseeing the agency's strategic output, he is also responsible for a number of Airlock’s key accounts including BBC, Channel 4 and Westminster City Council. Recent highlights include winning a second Digital Emmy Award for a project developed for Channel 4 called Battlefront.  Prior to Airlock Chris was Global Head of Interactive Marketing for fashion brand Diesel, working at their Italian headquarters.

Chris spends most of his spare time with his young family in leafy West London. He is an avid runner and recently completed his first marathon. He also has a passion for red meat and runs the steak appreciation society.

Simon Labbett, Creative Director/Co-founder, Saint London

Simon Labbett, Creative Director/Co-founder, Saint London

Simon is a Co-Founder and Creative Director at Saint London. He started his journey at Ogilvy in 1995 at the tender age of 19, where he created some of the first ever digital strategies for clients such as Guinness, Unilever and Argos.

Since then he’s created countless brand and digital campaigns for Virgin Atlantic, Virgin Mobile, Land Rover, Lego and Lloyds. In 2005 his Crime Campaign established itself as one the most successful campaigns ever by The Home Office.

As a creative who’s never worked within boundaries, he’s also helped to set up a charity, a phone line, a social network for Knife Crime and New Blood for D&AD.

Over the years he has also picked up numerous accolades from D&AD, Cannes, BIMA as well as 3 IPA Effectiveness awards. In 2008 he was in the Guardian’s ‘Hospital Top 100’ and last year was cited by Campaign as a ‘Future Creative Leader’ alongside his long term creative partner Dave.
 

Ian Kerrigan, Executive Creative Director, Gyro

Ian Kerrigan, Executive Creative Director, Gyro

Ian Kerrigan is the Executive Creative Director of GyroHSR London. Ian heads up a team of over one hundred creatives and planners - working across the network’s largest clients; Virgin Atlantic, HP, Fedex and Heathrow Express. Ian joined GyroHSR from Critical Mass where he held the position of Executive Creative Director, heading up the global Gucci, Rolex and P&G accounts.

Prior to this Ian worked as a creative director across Leo Burnett/Arc Worldwide. During this time, he worked across Samsung Mobile, as well as working on brands including Scottish Widows, Fiat, COI Think!, Tampax, Adidas and the Max Factor re-launch. Ian brings with him over twelve years of digital and integrated experience.

Stuart Mawhinney, Deputy Editor, Communications Division, The FA Group

Stuart Mawhinney, Deputy Editor, Communications Division, The FA Group

I have worked within the Communications department at The Football Association for over five years, leading the online output for the Organisation and more recently the Media Management around the England team including Fabio Capello and the senior players.

Working within the in-house PR team at the third-most quoted Organisation in the country brings many rewards from that level of profile, but also the requirement to be able to react to any situation swiftly and appropriately.

As well as providing exclusive written and video content for TheFA.com, I have Managed press activity for players and coaches of youth and women's teams, through to the senior men's team which regularly sees 60 press attending media briefings, and up to 450 press attending matches at Wembley. In addition to being available to media calls 24/7 on a completely unbridled domain of topics, and providing effect and timely response to all media outlets.

A part of the in-house Media team embedded with the England senior team from 2007 right through qualification campaign, the World Cup in South Africa to present day. Previously served as Media Officer for Women’s Senior team at World Cup in China (’07) and Euro finals in Finland (’09).
 

Andy Hinder, Managing Partner, Steel London

Andy Hinder, Managing Partner, Steel London

With 25 years experience, Andy has undertaken practically every agency role including strategic planning, design, copywriting, account management and studio management. Andy is the driver behind many successful marketing strategies and campaigns for dozens of STEEL’s clients. His ability to identify the single most compelling selling proposition is unparalleled. Since being appointed to the STEEL board in 1992, he’s turned his indefatigable talents to high-level strategic direction, acquiring and growing such accounts as Debenhams (who STEEL launched online in 1998), AOL, TalkTalk, Ladbrokes, Greggs and Mark Warner.

Since acquiring the business (with 3 other partners) from founding partner Chris Steel in 2005, Andy has helped to steer the agency from a heavily resourced, production based model, to a leaner, forward looking, strategically led digital agency that’s firmly focussed on consumer social value and the rapid employment of new technology and trends.




 

Seb Royce, Executive Creative Director, Glue Isobar

Seb Royce, Executive Creative Director, Glue Isobar

Seb started his advertising career at Ogilvy as a copywriter where he worked across a range of accounts such as Ford, Lucozade, the Samaritans and the Observer newspaper.  In 1999, he joined a then very small digital advertising agency called glue. As their Creative Director, his remit was to help raise the standard of online advertising and get clients to take the web seriously as an advertising medium.

Ten challenging years and a whole host of awards later Seb has achieved just that, with a tally including 15 Cannes Lions, six One Show Pencils, nine Eurobest and numerous Campaign Digital Awards in his time as creative director.

Glue have become one of the most awarded and highly regarded Digital agencies in the UK, voted New Media Age’s Most Respected Agency four years running, they have repeatedly finished among the top ten of the digital Gunn report, and to their great pride have secured a place in the Sunday Times’ Top 100 Small Companies to work for, 4 times in the last 6 years.

Seb has spoken at numerous industry events and has been part of as many awards juries including Cannes, One Show, London International Awards, Clios and D&AD.

Glue is in rude health with the company having now broken out of a purely digital role, to win cross-media, lead agency status on multiple accounts.


 

Paul Hoskins, Founder and Managing Director, Precedent

Paul Hoskins, Founder and Managing Director, Precedent

Paul has been involved in digital design since the late 1980’s as he saw its potential to change the way the industry would develop.
 
Having graduated with a degree in Information Design, Paul was briefly employed in publishing before moving on to work in several large branding agencies.  In 1989 Paul left Wolff Olins to establish Precedent which initially focused largely on brand and brand implementation systems. Paul was one of the first to deliver these systems digitally, via long forgotten CD-Roms and then later through web based technologies.  This saw Precedent move from a brand agency with digital understanding into a fully fledged digital agency.
 
Twenty-two years on, Precedent’s client base and reputation continues to grow, with four offices in the UK and in 2010 the first international office opened in Australia. 
 
Paul is still excited by design and believes that it is crucial to gain a deep understanding of a client and their needs before embarking on any project.  He is easily frustrated by designs that are purely cosmetic and fail to address the client’s business needs and is equally irritated by over complicated strategies that gather dust as they are too complex to be implemented.  Precedent is known for combining creative aesthetics with practical solutions that together maximise their clients business and it is this thinking that underpins all Precedent’s work. 
 
Currently, Paul’s tackling a new communications report focusing on using digital technologies to enhance third revenue streams for higher education institutions. From research and interviews through to assessment and conclusions, his findings will be released later this year and added to Precedent's impressive report portfolio.
 
Paul is married with two children, both currently studying for degrees.  When not working Paul is a keen cyclist and a queasy yachtsman who is hoping to find his sea-legs soon.

 

Justin Eames, Founder and Director, Fish in a Bottle

Justin Eames, Founder and Director, Fish in a Bottle

Justin is a digital entrepreneur, gamer and proud geek.

In 2003 Justin founded fish in a bottle, moving on from a successful career in the console games industry where he created award winning games for publishers including Psygnosis, Sony and Eidos.

With fish in a bottle Justin spotted the opportunity to deliver greater interactivity and playfulness on the web. Now in its 9th year, fish in a bottle is one of the UK’s leading creative digital agencies specialising in brand engagement through advergames, multiplatform productions and social games.

Justin’s latest venture is The Witnesser, an innovative new story telling social platform backed by Channel 4.

In 2010 Justin won Insider Magazine’s 42 under 42 award for Innovation, but a Blue Peter badge for his company’s efforts in creating one of the BBC website’s most popular games takes pride of place on his award shelf

@justineames

Julian Walker, Embreo

Julian Walker, Embreo

Julian started his career working at VNU Business Publications. Pioneers eSpotting were lucky enough to secure Julian’s services before he eventually co-founded Steak, a full service digital agency that went on to win many industry awards and establish itself across three continents. Donning various hats (CSD, Head of Business and CEO) Julian worked with clients such as Virgin Holidays, British Gas, John Lewis, Debenhams and Axa.  Julian sold his share of Steak in 2010 and has since gone on to form embreo, which helps both clients and agency’s to be more effective within the digital space.  embreo also takes a special interest in supporting passionate individuals and new digital businesses in realising their full potential.

Liz Sivell, Executive Creative Director, Start Creative

Liz Sivell, Executive Creative Director, Start Creative

Liz is responsible for shaping the agency’s creative interactive vision, working closely with the brand and environment teams to create engaging and effective branded experiences for clients including adidas.

Liz believes that curiosity breeds great creativity and creates a professional environment for the team in which they can feel energised and stimulated, set free to observe human behaviour and interactivity to help solve problems for her clients.
She is always looking for different ways of working and techniques to make talent and clients think differently, including; investigating how Crime Scene Investigators solve problems and reworking them back into the creative process.

Liz has worked internationally (including in Australia, China, Europe and the USA) for clients as varied as Nike, Nokia, adidas, C.O.I.-FRANK, Unilever and MINI. Her breadth of work includes creating immersive campaign experiences, retail installations, and managing project implementation and production and brand analysis

She has won numerous awards over the years for her work, including a Gold World Medal, a Mouse Awards Bronze, and a One Show Silver Pencil.



 

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