DADI Awards

Grand Prix

The winner of the 2011 Grand Prix is Branded3 for Twitition.

Chairman's Award

The Chairman of the judging panel's personal favourite awarded to Start JudgeGill for adiVERSE

Digital Agency of the Year

AWARD
Matmi

NOMINATION
383 Project

NOMINATION
9xb

NOMINATION
AKQA

NOMINATION
Euro RSCG Riley

NOMINATION
Dare

NOMINATION
Orange Bus

NOMINATION
Realise

NOMINATION
Rippleffect

NOMINATION
TH_NK

Dadi Individual of the Year

AWARD
Richard Ayers - Man City FC

NOMINATION
Tarek Nseir - TH_NK

NOMINATION
Jeff Coghlan – Matmi

NOMINATION
Nick Rhind – CTI

NOMINATION
Ian Valentine – Whitespace

NOMINATION
Chris Gorell Barnes - Adjust your set

NOMINATION
Ben Hatton – Rippleffect

NOMINATION
Tony Foggett - Code Computer Love

NOMINATION
Kay Hammond – TAMBA

NOMINATION
Gail Duddleston - twentysix Leeds

NOMINATION
Craig Hepburn - Nokia

Public Sector Website or Campaign

Award: Smart phones for smart kids
Client: Scottish Qualifications Authority
Company: The Union
Link: http://www.sqa.org.uk/sqa/41619.2558.html

Commendation: TV Licensing website
Client: BBC TV Licensing
Company: Fishburn Hedges
Link: www.tvlicensing.co.uk

Nomination: Feed Good Factor
Client: The Scottish Government
Company: Whitespace
Link: www.feedgoodfactor.org.uk/

Nomination: Putting the ‘you’ into ‘how many units?’
Client: Scottish Government
Company: Story UK
Link: www.drinksmarter.org

Nomination: TDA website
Client: Training and Development Agency for Schools
Company: Redweb
Link: http://www.tda.gov.uk/

Nomination: The website that changed the market…
Client: myjobscotland
Company: COSLA
Link: www.myjobscotland.gov.uk

Nomination: Turning on the tap to a flood of conversions
Client: Business Stream
Company: Whitespace
Link: www.business-stream.co.uk

Not-for-Profit/Charity Website or Campaign

Award: Fat of the Land
Company: Practical Action
Link: www.practicalaction.org.uk/fat-of-the-land

Award: Macmillan Infi-Knit
Client: Macmillan Cancer Support
Company: LBi
Link: Awards.lbi.co.uk/2011/dadi/infiknit
http://www.youtube.com/watch?v=kbXCPngiEKs

Nomination: Beardy Man
Client: Oxfam
Company: LBi
Link: http://www.manwalksintoabarbershop.com/site.html

Nomination: Creating a Round Table for the future...
Client: Round Table
Company: 9xb
Link: www.roundtable.co.uk

Nomination: Please ReTweet Me
Client: The Meningitis Trust
Company: Renegade Media
Link: www.pleaseretweetme.com

Professional Services Website or Campaign

Award: BerwinLeightonPaisnericity and the Graduate Recruitment Taxi Test campaign
Client: Berwin Leighton Paisner (BLP)
Company: DesignUK
Link: www.blplaw.com/trainee/index.cfm/take_the_challenge/1771

Nomination: Achieving success through e-learning...
Client: iTutor Maths
Company: 9xb
Link: www.itutormaths.co.uk

Nomination: Proving it’s possible to sex up accountancy.
Client: ICAEW
Company: fuse8
Link: http://www.fuse8.com/awards/icaew_pro/index.html

Nomination: Setanta Insures against The Future
Client: Setanta Insurance Company Limited
Company: CTI Digital
Link: n/a

Financial Services Website or Campaign

Award: World's first Ouch Map - adding Umpf to online health insurance brand
Client: Westfield Health
Company: Umpf
Link: www.umpf.co.uk

Commendation: Charter for Success
Client: Golden Charter
Company: Spider Online
Link: www.goldencharter.co.uk

Nomination: Adding some sizzle to insurance emails
Client: Swinton
Company: Red C
Link: http://redtesting.co.uk/DADI3/index.html

In-house Website or Campaign

Award: Twitition: create, share, and sign petitions using Twitter
Company: Branded3
Link: www.twitition.com

Commendation: A Designer, a Developer & an SEO Consultant Walk into an Agency
Client: I-COM
Company: I-COM
Link: www.i-com.net

Nomination: Creating Primate.co.uk - A story of ambition, desire, need and a slightly awkward love for monkeys
Client: Primate
Company: Primate
Link: http://primate.co.uk/

Recruitment Website or Campaign

Award: CWJobs.co.uk Augmented Reality CV
Client: CWJobs.co.uk
Company: Lexis PR
Link: http://arcv.cwjobs.co.uk/

Commendation: Tweet of the Week
Client: LBi
Company: LBi
Link: Awards.lbi.co.uk/2011/dadi/tweetoftheweek

Nomination: Adding Umpf to online job board
Client: MyJobGroup.co.uk
Company: Umpf
Link: www.umpf.co.uk

Nomination: moneysupermarketjobs.com
Client: moneysupermarket.com
Company: We Are
Link: www.moneysupermarketjobs.com

Consumer products or services website or campaign

Award: Soreen's record-breaking cake! (Bet you thought you’d never read that?)
Client: Soreen
Company: fuse8
Link: www.fuse8.com/awards/soreen_cons/index.html

Award: THAT MOMENT. WHEN EVERYTHING CLICKS. WHEN THE ENERGY FLOWS. THERE IS A WORD FOR IT. YES
Client: Lucozade
Company: SapientNitro

Commendation: Carling Perfect Pint Gives Users Great Experience
Client: Molson Coors Brewing Company (UK) Ltd
Company: Fast Web Media
Link: www.carling.com/perfectpint

Commendation: Garden Scrapbook
Client: Marshalls
Company: Gyro and Dolphin
Link: http://www.marshalls.co.uk/scrapbook/

Nomination: Let Ella's Kitchen's digital strategy whet your appetite!
Client: Ella's Kitchen
Company: Wickedweb
Link: www.ellaskitchen.co.uk

Nomination: The great outdoors: How Hi-Tec inspired a community of enthusiasts
Client: Hi Tec
Company: 9xb
Link: www.hi-tec.com

Travel/Leisure/Sports Website or Campaign

Award: Optathlon
Client: United Airlines
Company: Matmi New Media Design/Barrie D’Rozario Murphy
Link: http://www.optathlon.com/awards.php

Commendation: Arriva M-Ticket
Client: Arriva Bus
Company: Freestyle Interactive
Link: www.arrivabus.co.uk

Commendation: Carling Cup website smashes goals!
Client: Molson Coors Brewing Company (UK) Ltd
Company: Fast Web Media
Link: www.carling.com/carlingcup

Commendation: Digital Innovation Is Right Route For First TransPennine Express
Client: First TransPennine Express
Company: Code Computerlove
Link: www.tpexpress.co.uk

Commendation: Marketing Northern Ireland
Client: Northern Ireland Tourist Board
Company: Bluecube Interactive
Link: http://awards.bluecubeinteractive.com/2011/dadi/

Interactive Entertainment Website, Game or Campaign

Award: Battle of Britain: 303 Squadron Game
Client: Channel 4
Company: fish in a bottle
Link: http://www.channel4.com/play-win/303squadron/
Battle of Britain: 303 Squadron Web Game from fish in a bottle on Vimeo.

Commendation: Escape to Plastic Beach
Client: Gorillaz
Company: Matmi/EMI Music
Link: http://portal.matmi.com/gorillaz/

Nomination: DJ Hero 2: Mix 2gether Game
Client: Activision and FreeStyleGames
Company: fish in a bottle
Link: http://vimeo.com/21365417
DJ Hero 2 Mix 2Gether Advergame by fish in a bottle from fish in a bottle on Vimeo.

Retail Website or Campaign

Award: Made.com: Luxuriously Affordable, Great Design
Company: Ampersand Commerce
Link: http://www.made.com

Commendation: Young British Designers
Client: Young British Designers
Company: Rees Bradley Hepburn Ltd
Link: http://www.youngbritishdesigners.com/

Nomination: 'Off the Cuff'
Client: TM Lewin
Company: FreshNetworks
Link: http://community.tmlewin.com/

Nomination: Custom phone case e-commerce website
Client: Like My Case
Company: Teabag Studios
Link: http://www.likemycase.com
http://www.youtube.com/user/teabagstudios?feature=mhee#p/u/0/AclN3NDpmd4

Nomination: Debenhams TV
Client: Debenhams
Company: Adjust Your Set
Link: http://www.debenhams.com/tv

Nomination: Serving up a treat with Wipe Easy Tablecloths Ecommerce Website
Company: Greensplash Ltd
Link: www.wipeeasytablecloths.com

Use of Visual Design

Award: made.com
Client: made.com
Company: Made.com

Commendation: Garden Scrapbook
Client: Marshalls
Company: Gyro and Dolphin
Link: http://www.marshalls.co.uk/scrapbook/

Commendation: The Spirit Cellars - a whisky selection engine
Client: The Scotch Malt Whisky Society
Company: Whitespace
Link: http://www.smws.com/the-spirit-cellars/

Nomination: The King of Comic Choruses
Client: Tim Minchin
Company: Heehaw Digital
Link: www.timminchin.com

Use of Organic Search (SEO)

Award: Cashing In On Internet Retail
Client: Bank Fashion
Company: Epiphany Solutions

Commendation: Double Effectiveness Online
Client: Pets at Home
Company: Epiphany Solutions
Link: http://www.petsathome.com/

Commendation: Use of Organic Search (SEO) - Payday Power
Client: Payday Power
Company: Koozai Ltd
Link: http://www.paydaypower.co.uk/

Nomination: Catch more ‘fish’ with the long tail – Persimmon Homes SEO.
Client: Persimmon Homes
Company: fuse8
Link: http://www.fuse8.com/awards/psim_seo/index.html

Use of Paid Search (SEM)

Award: Strategic Search tempered with Synchronised Success
Client: Tempur
Company: Found
Link: www.found.co.uk

Commendation: Fusion’s optimising extras turbo charge ROI for Vertu Motors
Client: Vertu Motors
Company: Fusion Unlimited
Link: www.bristolstreet.co.uk

Commendation: Intelligent Internet – Persimmon landing pages with brains.
Client: Persimmon Homes
Company: fuse8
Link: http://www.fuse8.com/awards/psim_sem/index.html

Digital Media Strategy

Award: Tinie Tempah: Disc-Overy
Client: Tinie Tempah
Company: EMI MUSIC
Link: www.tinietempah.com

Commendation: CWJobs.co.uk Augmented Reality CV
Client: CWJobs.co.uk
Company: Lexis PR
Link: http://arcv.cwjobs.co.uk/

Nomination: MINI vs. Monster
Client: BMW MINI
Company: Renegade Media
Link: http://www.youtube.com/user/MINI

Nomination: New Look combines content, commerce and social media to deliver return on engagement
Client: New Look
Company: New Look
Link: www.daily.newlook.com

Nomination: SDI: A challenging year to meet challenging targets
Client: Scottish Development International
Company: Mediacom
Link: http://www.sdi.co.uk/campaigns/whisky.aspx

Nomination: Young British Designers
Client: Young British Designers
Company: Rees Bradley Hepburn Ltd
Link: http://www.youngbritishdesigners.com/blog/

Use of Email

Award: Well Red - Global Newsletter
Client: Virgin Atlantic
Company: Gyro

Commendation: Adding the extra ingredient of segmentation
Client: Papa John's
Company: GHMC
Link: www.papajohns.co.uk

Nomination: MORE TH>N just another email newsletter
Client: MORE TH>N
Company: MORE TH>N - RSA

Nomination: Turning in-store experts into inbox excellence
Client: Jessops
Company: Red C
Link: http://redtesting.co.uk/DADI/index.html

Use of Affiliate Marketing

Award: Digital Delivery tempered with Strategic Success
Client: Tempur
Company: Found
Link: www.found.co.uk

Nomination: Affiliate Marketing Books Success For Butlins
Client: Butlins
Company: Lakestar Media
Link: http://www.butlins.com/

Campaign which became viral

Award: Vodafone - Evolution of mobile
Client: Vodafone
Company: TBG Digital
Link: http://www.tbgdigital.com/view/awards/vodafone-evolution-of-mobile/

Use of Mobile

Award: Mobile healthcare has finally arrived
Client: NHS
Company: Mediaburst
Link: www.mediaburst.co.uk

Commendation: iMutt
Client: Dogs Trust
Company: twentysix
Link: http://itunes.apple.com/gb/app/imutt/id422054734?mt

Commendation: Smart phones for smart kids
Client: Scottish Qualifications Authority
Company: The Union
Link: http://www.sqa.org.uk/sqa/41619.2558.html

Commendation: Tesco Groceries on Android
Client: Tesco.com
Company: Tesco
Link: https://market.android.com/details?id=com.tesco.grocery.view

Commendation: The City App - 'Manchester City FC in your pocket'
Client: Manchester City FC
Company: Aqueduct
Link: www.mcfc.co.uk

Nomination: 'Outsider' Racing Post now odds-on favourite for mobile success
Client: Racing Post
Company: Racing Post

Nomination: yglt and Waitrose partner to develop Christmas app
Client: Waitrose
Company: yglt
Link: http://www.yglt.co.uk/casestudies/waitrosechristmasapp/

Use of Technical Innovation

Award: Connected Retail: adiVERSE Virtual Footwear Wall
Company: Start JudgeGill
Link: http://www.youtube.com/embed/keYu7OouVX8

Nomination: Flash vs HTML
Company: Code Computerlove
Link: http://labs.codecomputerlove.com/FlashVsHtml5/

Nomination: Google Earth + YouTube = The sweet sound of social success
Client: Universal
Company: fuse8
Link: http://www.fuse8.com/awards/choir_inv/index.html

Nomination: Interflora IDD: A blooming marvellous idea
Client: Interflora
Company: Branded3
Link: onlineidd.interflora.com

Nomination: The Gold Plated Grand Piano, the Peacock and the Falcon
Company: Nerv Interactive Ltd
Link: http://vimeo.com/24159286
Sowwah Island Touchscreen Project from nerv on Vimeo.

Video Website/Use of Video

Award: Danger Mouse: Rome
Client: Danger Mouse
Company: EMI MUSIC
Link: www.ro.me

Commendation: Good Work
Client: Google
Company: Ralph Creative Ltd
Link: http://www.youtube.com/user/goodwork

Commendation: If you'd taken the Heathrow Express you'd be there by now
Client: Heathrow Express
Company: Gyro

Nomination: Crysis 2 Live Alien Invasion... epic gaming on the streets of London & Paris
Client: EA
Company: Collective London
Link: http://www.ea.com/crysis-2/blog/invading-streets

Nomination: Crysis 2 Live Alien Invasion... epic gaming on the streets of London & Paris
Client: EA Crysis 2 Live Alien Invasion
Company: Collective London
Link: http://www.ea.com/crysis-2/blog/invading-streets

Nomination: Getting Animated About Mortgages
Client: Yorkshire Building Society
Company: Digital Consortium
Link: www.ybs.co.uk/findamortgage
http://www.youtube.com/embed/RfO6ePcTtBU
http://www.youtube.com/embed/8imgSnN_U-c

Nomination: THE HOLIDAY AUTOS COMEDY ROAD TRIP
Client: holiday autos
Company: Seventy Seven PR

Nomination: Vodafone - Evolution of mobile
Client: Vodafone
Company: TBG Digital
Link: http://www.tbgdigital.com/view/awards/vodafone-evolution-of-mobile/

Integrated Marketing Campaign

Award: Getting away with murder
Client: STV
Company: The Union
Link: http://www.allourbestwork.com/VideoWork/15110

Commendation: Just like watching Bruzil
Client: IRN-BRU
Company: Blonde
Link: http://www.irn-bru.co.uk/bruzil/home.html

Commendation: The Bee's Knees recognition scheme launch
Client: Everything Everywhere
Company: Everything Everywhere

Nomination: Bringing together all the ingredients
Client: Papa John's
Company: GHMC
Link: www.papajohns.co.uk

Nomination: Freya, Autumn/Winter ’10 Campaign - A Million Ways To Express Yourself
Client: Eveden Ltd
Company: Rees Bradley Hepburn Ltd
Link: http://www.rbh-dev.co.uk/eveden/freya/freya_aw10/index.html

Nomination: It’s not just paint. It’s personal.
Client: Crown Paints
Company: BJL
Link: http://www.whatispersonaltoyou.com/
You can download the video file HERE

Nomination: TalkTalk Business
Client: TalkTalk Business
Company: IAS b2b Marketing

Use of Social Media

Award: Twitition: create, share, and sign petitions using Twitter
Company: Branded3
Link: www.twitition.com

Commendation: ANUVAHOOD - THE SOCIAL MEDIA CAMPAIGN THAT TURNED A LOW BUDGET FEATURE FILM INTO A BOX OFFICE HIT
Client: Revolver Entertainment
Company: Revolver Entertainment
Link: www.facebook.com/anuvahood