Grand Prix
 
The winner of the 2011 Grand Prix is Branded3 for Twitition.
 
 
Chairman's Award
 
The Chairman of the judging panel's personal favourite awarded to Start JudgeGill for adiVERSE
 
 
Digital Agency of the Year
 
AWARD
Matmi


NOMINATION
383 Project


NOMINATION
9xb

NOMINATION
AKQA

NOMINATION
Euro RSCG Riley

NOMINATION
Dare

NOMINATION
Orange Bus

NOMINATION
Realise

NOMINATION
Rippleffect

NOMINATION
TH_NK


 
 
Dadi Individual of the Year
 
AWARD
Richard Ayers - Man City FC
NOMINATION
Tarek Nseir - TH_NK

NOMINATION
Jeff Coghlan – Matmi

NOMINATION
Nick Rhind – CTI

NOMINATION
Ian Valentine – Whitespace

NOMINATION
Chris Gorell Barnes - Adjust your set

NOMINATION
Ben Hatton – Rippleffect

NOMINATION
Tony Foggett - Code Computer Love

NOMINATION
Kay Hammond – TAMBA

NOMINATION
Gail Duddleston - twentysix Leeds

NOMINATION
Craig Hepburn - Nokia
 
 
Public Sector Website or Campaign
 
Award: Smart phones for smart kids
Client: Scottish Qualifications Authority
Company: The Union
Link: http://www.sqa.org.uk/sqa/41619.2558.html
 
 
 
Commendation: TV Licensing website
Client: BBC TV Licensing
Company: Fishburn Hedges
Link: www.tvlicensing.co.uk
 
 
 
Nomination: Feed Good Factor
Client: The Scottish Government
Company: Whitespace
Link: www.feedgoodfactor.org.uk/
 
 
 
 
Nomination: Putting the ‘you’ into ‘how many units?’
Client: Scottish Government
Company: Story UK
Link: www.drinksmarter.org
 
 
 
Nomination: TDA website
Client: Training and Development Agency for Schools
Company: Redweb
Link: http://www.tda.gov.uk/
 
 
 
Nomination: The website that changed the market…
Client: myjobscotland
Company: COSLA
Link: www.myjobscotland.gov.uk
 
 
 
Nomination: Turning on the tap to a flood of conversions
Client: Business Stream
Company: Whitespace
Link: www.business-stream.co.uk
 
 
 
 
Not-for-Profit/Charity Website or Campaign
 
Award: Fat of the Land
Company: Practical Action
Link: www.practicalaction.org.uk/fat-of-the-land
 
 
 
 
 
Award: Macmillan Infi-Knit
Client: Macmillan Cancer Support
Company: LBi
Link: Awards.lbi.co.uk/2011/dadi/infiknit
http://www.youtube.com/watch?v=kbXCPngiEKs
 
 
 
Nomination: Beardy Man
Client: Oxfam
Company: LBi
Link: http://www.manwalksintoabarbershop.com/site.html
 
 
 
Nomination: Creating a Round Table for the future...
Client: Round Table
Company: 9xb
Link: www.roundtable.co.uk
 
 
 
Nomination: Please ReTweet Me
Client: The Meningitis Trust
Company: Renegade Media
Link: www.pleaseretweetme.com


 
 
 
Professional Services Website or Campaign
 
Award: BerwinLeightonPaisnericity and the Graduate Recruitment Taxi Test campaign
Client: Berwin Leighton Paisner (BLP)
Company: DesignUK
Link: www.blplaw.com/trainee/index.cfm/take_the_challenge/1771
 
 
 
Nomination: Achieving success through e-learning...
Client: iTutor Maths
Company: 9xb
Link: www.itutormaths.co.uk
 
 
 
Nomination: Proving it’s possible to sex up accountancy.
Client: ICAEW
Company: fuse8
Link: http://www.fuse8.com/awards/icaew_pro/index.html
 
 
 
Nomination: Setanta Insures against The Future
Client: Setanta Insurance Company Limited
Company: CTI Digital
Link: n/a
 
 
 
Financial Services Website or Campaign
 
Award: World's first Ouch Map - adding Umpf to online health insurance brand
Client: Westfield Health
Company: Umpf
Link: www.umpf.co.uk
 
 
 
Commendation: Charter for Success
Client: Golden Charter
Company: Spider Online
Link: www.goldencharter.co.uk
 
 
 
Nomination: Adding some sizzle to insurance emails
Client: Swinton
Company: Red C
Link: http://redtesting.co.uk/DADI3/index.html
 
 
 
In-house Website or Campaign
 
Award: Twitition: create, share, and sign petitions using Twitter
Company: Branded3
Link: www.twitition.com
 
 
Commendation: A Designer, a Developer & an SEO Consultant Walk into an Agency
Client: I-COM
Company: I-COM
Link: www.i-com.net
 
 
 
Nomination: Creating Primate.co.uk - A story of ambition, desire, need and a slightly awkward love for monkeys
Client: Primate
Company: Primate
Link: http://primate.co.uk/
 
 
 
Recruitment Website or Campaign
 
Award: CWJobs.co.uk Augmented Reality CV
Client: CWJobs.co.uk
Company: Lexis PR
Link: http://arcv.cwjobs.co.uk/


 
 
 
Commendation: Tweet of the Week
Client: LBi
Company: LBi
Link: Awards.lbi.co.uk/2011/dadi/tweetoftheweek
 
 
 
Nomination: Adding Umpf to online job board
Client: MyJobGroup.co.uk
Company: Umpf
Link: www.umpf.co.uk
 
 
 
Nomination: moneysupermarketjobs.com
Client: moneysupermarket.com
Company: We Are
Link: www.moneysupermarketjobs.com
 
 
 
Consumer products or services website or campaign
 
Award: Soreen's record-breaking cake! (Bet you thought you’d never read that?)
Client: Soreen
Company: fuse8
Link: www.fuse8.com/awards/soreen_cons/index.html
 
 
 
Award: THAT MOMENT. WHEN EVERYTHING CLICKS. WHEN THE ENERGY FLOWS. THERE IS A WORD FOR IT. YES
Client: Lucozade
Company: SapientNitro
 
 
 
Commendation: Carling Perfect Pint Gives Users Great Experience
Client: Molson Coors Brewing Company (UK) Ltd
Company: Fast Web Media
Link: www.carling.com/perfectpint
 
 
 
Commendation: Garden Scrapbook
Client: Marshalls
Company: Gyro and Dolphin
Link: http://www.marshalls.co.uk/scrapbook/
 
 
 
Nomination: Let Ella's Kitchen's digital strategy whet your appetite!
Client: Ella's Kitchen
Company: Wickedweb
Link: www.ellaskitchen.co.uk
 
 
 
Nomination: The great outdoors: How Hi-Tec inspired a community of enthusiasts
Client: Hi Tec
Company: 9xb
Link: www.hi-tec.com
 
 
 
Travel/Leisure/Sports Website or Campaign
 
Award: Optathlon
Client: United Airlines
Company: Matmi New Media Design/Barrie D’Rozario Murphy
Link: http://www.optathlon.com/awards.php
 
 
 
Commendation: Arriva M-Ticket
Client: Arriva Bus
Company: Freestyle Interactive
Link: www.arrivabus.co.uk

 
 
 
Commendation: Carling Cup website smashes goals!
Client: Molson Coors Brewing Company (UK) Ltd
Company: Fast Web Media
Link: www.carling.com/carlingcup
 
 
 
Commendation: Digital Innovation Is Right Route For First TransPennine Express
Client: First TransPennine Express
Company: Code Computerlove
Link: www.tpexpress.co.uk
 
 
 
Commendation: Marketing Northern Ireland
Client: Northern Ireland Tourist Board
Company: Bluecube Interactive
Link: http://awards.bluecubeinteractive.com/2011/dadi/
 
 
 
Interactive Entertainment Website, Game or Campaign
 
Award: Battle of Britain: 303 Squadron Game
Client: Channel 4
Company: fish in a bottle
Link: http://www.channel4.com/play-win/303squadron/
Battle of Britain: 303 Squadron Web Game from fish in a bottle on Vimeo.
 
 
 
Commendation: Escape to Plastic Beach
Client: Gorillaz
Company: Matmi/EMI Music
Link: http://portal.matmi.com/gorillaz/
 
 
 
Nomination: DJ Hero 2: Mix 2gether Game
Client: Activision and FreeStyleGames
Company: fish in a bottle
Link: http://vimeo.com/21365417
DJ Hero 2 Mix 2Gether Advergame by fish in a bottle from fish in a bottle on Vimeo.
 
 
 
Retail Website or Campaign
 
Award: Made.com: Luxuriously Affordable, Great Design
Company: Ampersand Commerce
Link: http://www.made.com
 
 
 
Commendation: Young British Designers
Client: Young British Designers
Company: Rees Bradley Hepburn Ltd
Link: http://www.youngbritishdesigners.com/
 
 
 
Nomination: 'Off the Cuff'
Client: TM Lewin
Company: FreshNetworks
Link: http://community.tmlewin.com/
 
 
 
Nomination: Custom phone case e-commerce website
Client: Like My Case
Company: Teabag Studios
Link: http://www.likemycase.com
http://www.youtube.com/user/teabagstudios?feature=mhee#p/u/0/AclN3NDpmd4
 
 
 
Nomination: Debenhams TV
Client: Debenhams
Company: Adjust Your Set
Link: http://www.debenhams.com/tv

 
 
 
Nomination: Serving up a treat with Wipe Easy Tablecloths Ecommerce Website
Company: Greensplash Ltd
Link: www.wipeeasytablecloths.com
 
 
 
Use of Visual Design
 
Award: made.com
Client: made.com
Company: Made.com
 
 
 
Commendation: Garden Scrapbook
Client: Marshalls
Company: Gyro and Dolphin
Link: http://www.marshalls.co.uk/scrapbook/
 
 
 
Commendation: The Spirit Cellars - a whisky selection engine
Client: The Scotch Malt Whisky Society
Company: Whitespace
Link: http://www.smws.com/the-spirit-cellars/
 
 
 
 
Nomination: The King of Comic Choruses
Client: Tim Minchin
Company: Heehaw Digital
Link: www.timminchin.com
 
 
 
Use of Organic Search (SEO)
 
Award: Cashing In On Internet Retail
Client: Bank Fashion
Company: Epiphany Solutions
 
 
 
Commendation: Double Effectiveness Online
Client: Pets at Home
Company: Epiphany Solutions
Link: http://www.petsathome.com/
 
 
 
Commendation: Use of Organic Search (SEO) - Payday Power
Client: Payday Power
Company: Koozai Ltd
Link: http://www.paydaypower.co.uk/
 
 
 
Nomination: Catch more ‘fish’ with the long tail – Persimmon Homes SEO.
Client: Persimmon Homes
Company: fuse8
Link: http://www.fuse8.com/awards/psim_seo/index.html
 
 
 
Use of Paid Search (SEM)
 
Award: Strategic Search tempered with Synchronised Success
Client: Tempur
Company: Found
Link: www.found.co.uk
 
 
 
Commendation: Fusion’s optimising extras turbo charge ROI for Vertu Motors
Client: Vertu Motors
Company: Fusion Unlimited
Link: www.bristolstreet.co.uk
 
 
 
Commendation: Intelligent Internet – Persimmon landing pages with brains.
Client: Persimmon Homes
Company: fuse8
Link: http://www.fuse8.com/awards/psim_sem/index.html
 
 
 
Digital Media Strategy
 
Award: Tinie Tempah: Disc-Overy
Client: Tinie Tempah
Company: EMI MUSIC
Link: www.tinietempah.com
 
 
 
Commendation: CWJobs.co.uk Augmented Reality CV
Client: CWJobs.co.uk
Company: Lexis PR
Link: http://arcv.cwjobs.co.uk/


 
 
 
Nomination: MINI vs. Monster
Client: BMW MINI
Company: Renegade Media
Link: http://www.youtube.com/user/MINI

 
 
 
Nomination: New Look combines content, commerce and social media to deliver return on engagement
Client: New Look
Company: New Look
Link: www.daily.newlook.com
 
 
 
Nomination: SDI: A challenging year to meet challenging targets
Client: Scottish Development International
Company: Mediacom
Link: http://www.sdi.co.uk/campaigns/whisky.aspx
 
 
 
Nomination: Young British Designers
Client: Young British Designers
Company: Rees Bradley Hepburn Ltd
Link: http://www.youngbritishdesigners.com/blog/
 
 
 
Use of Email
 
Award: Well Red - Global Newsletter
Client: Virgin Atlantic
Company: Gyro

 
 
 
Commendation: Adding the extra ingredient of segmentation
Client: Papa John's
Company: GHMC
Link: www.papajohns.co.uk
 
 
 
Nomination: MORE TH>N just another email newsletter
Client: MORE TH>N
Company: MORE TH>N - RSA
 
 
 
Nomination: Turning in-store experts into inbox excellence
Client: Jessops
Company: Red C
Link: http://redtesting.co.uk/DADI/index.html
 
 
 
Use of Affiliate Marketing
 
Award: Digital Delivery tempered with Strategic Success
Client: Tempur
Company: Found
Link: www.found.co.uk
 
 
 
Nomination: Affiliate Marketing Books Success For Butlins
Client: Butlins
Company: Lakestar Media
Link: http://www.butlins.com/
 
 
 
Campaign which became viral
 
Award: Vodafone - Evolution of mobile
Client: Vodafone
Company: TBG Digital
Link: http://www.tbgdigital.com/view/awards/vodafone-evolution-of-mobile/
 
 
 
Use of Mobile
 
Award: Mobile healthcare has finally arrived
Client: NHS
Company: Mediaburst
Link: www.mediaburst.co.uk
 
 
 
Commendation: iMutt
Client: Dogs Trust
Company: twentysix
Link: http://itunes.apple.com/gb/app/imutt/id422054734?mt
 
 
 
Commendation: Smart phones for smart kids
Client: Scottish Qualifications Authority
Company: The Union
Link: http://www.sqa.org.uk/sqa/41619.2558.html
 
 
 
Commendation: Tesco Groceries on Android
Client: Tesco.com
Company: Tesco
Link: https://market.android.com/details?id=com.tesco.grocery.view
 
 
 
Commendation: The City App - 'Manchester City FC in your pocket'
Client: Manchester City FC
Company: Aqueduct
Link: www.mcfc.co.uk
 
 
 
Nomination: 'Outsider' Racing Post now odds-on favourite for mobile success
Client: Racing Post
Company: Racing Post
 
 
 
Nomination: yglt and Waitrose partner to develop Christmas app
Client: Waitrose
Company: yglt
Link: http://www.yglt.co.uk/casestudies/waitrosechristmasapp/
 
 
 
Use of Technical Innovation
 
Award: Connected Retail: adiVERSE Virtual Footwear Wall
Company: Start JudgeGill
Link: http://www.youtube.com/embed/keYu7OouVX8

 
 
 
Nomination: Flash vs HTML
Company: Code Computerlove
Link: http://labs.codecomputerlove.com/FlashVsHtml5/
 
 
 
Nomination: Google Earth + YouTube = The sweet sound of social success
Client: Universal
Company: fuse8
Link: http://www.fuse8.com/awards/choir_inv/index.html
 
 
 
Nomination: Interflora IDD: A blooming marvellous idea
Client: Interflora
Company: Branded3
Link: onlineidd.interflora.com
 
 
 
Nomination: The Gold Plated Grand Piano, the Peacock and the Falcon
Company: Nerv Interactive Ltd
Link: http://vimeo.com/24159286
Sowwah Island Touchscreen Project from nerv on Vimeo.
 
 
 
Video Website/Use of Video
 
Award: Danger Mouse: Rome
Client: Danger Mouse
Company: EMI MUSIC
Link: www.ro.me
 
 
 
 
Commendation: Good Work
Client: Google
Company: Ralph Creative Ltd
Link: http://www.youtube.com/user/goodwork
 
 
 
Commendation: If you'd taken the Heathrow Express you'd be there by now
Client: Heathrow Express
Company: Gyro

 
 
 
Nomination: Crysis 2 Live Alien Invasion... epic gaming on the streets of London & Paris
Client: EA
Company: Collective London
Link: http://www.ea.com/crysis-2/blog/invading-streets

 
 
 
Nomination: Crysis 2 Live Alien Invasion... epic gaming on the streets of London & Paris
Client: EA Crysis 2 Live Alien Invasion
Company: Collective London
Link: http://www.ea.com/crysis-2/blog/invading-streets

 
 
 
Nomination: Getting Animated About Mortgages
Client: Yorkshire Building Society
Company: Digital Consortium
Link: www.ybs.co.uk/findamortgage
http://www.youtube.com/embed/RfO6ePcTtBU
http://www.youtube.com/embed/8imgSnN_U-c
 
 
 
Nomination: THE HOLIDAY AUTOS COMEDY ROAD TRIP
Client: holiday autos
Company: Seventy Seven PR
 
 
 
 
Nomination: Vodafone - Evolution of mobile
Client: Vodafone
Company: TBG Digital
Link: http://www.tbgdigital.com/view/awards/vodafone-evolution-of-mobile/
 
 
 
Integrated Marketing Campaign
 
Award: Getting away with murder
Client: STV
Company: The Union
Link: http://www.allourbestwork.com/VideoWork/15110
 
 
 
Commendation: Just like watching Bruzil
Client: IRN-BRU
Company: Blonde
Link: http://www.irn-bru.co.uk/bruzil/home.html
 
 
 
Commendation: The Bee's Knees recognition scheme launch
Client: Everything Everywhere
Company: Everything Everywhere
 
 
 
Nomination: Bringing together all the ingredients
Client: Papa John's
Company: GHMC
Link: www.papajohns.co.uk
 
 
 
Nomination: Freya, Autumn/Winter ’10 Campaign - A Million Ways To Express Yourself
Client: Eveden Ltd
Company: Rees Bradley Hepburn Ltd
Link: http://www.rbh-dev.co.uk/eveden/freya/freya_aw10/index.html
 
 
 
Nomination: It’s not just paint. It’s personal.
Client: Crown Paints
Company: BJL
Link: http://www.whatispersonaltoyou.com/
You can download the video file HERE
 
 
 
Nomination: TalkTalk Business
Client: TalkTalk Business
Company: IAS b2b Marketing
 
 
 
Use of Social Media
 
Award: Twitition: create, share, and sign petitions using Twitter
Company: Branded3
Link: www.twitition.com
 
 
 
Commendation: ANUVAHOOD - THE SOCIAL MEDIA CAMPAIGN THAT TURNED A LOW BUDGET FEATURE FILM INTO A BOX OFFICE HIT
Client: Revolver Entertainment
Company: Revolver Entertainment
Link: www.facebook.com/anuvahood
 
 
 
Commendation: Brawling Billboard
Client: Help for Heroes
Company: LBi
Link: Awards.lbi.co.uk/2011/lia/brawlinbillboard
http://www.youtube.com/watch?v=4Wrk9pcewKs
 
 
 
Commendation: Get Your Rocks Off!
Client: The Rock
Company: Democracy PR/ CTI Digital
Link: www.democracypr.com/award/dadi-awards-2011-956/
Bury's Rockstars from Democracy PR on Vimeo.
 
 
 
Nomination: Opta Joe & Family
Company: Opta
Link: www.twitter.com/OptaJoe
 
 
 
Nomination: PLAYING A NEW TUNE IN MUSIC DOWNLOAD
Client: mflow
Company: Seventy Seven PR
 
 
 
 
Podcast/blog
 
Commendation: The King of Comic Choruses
Client: Tim Minchin
Company: Heehaw Digital
Link: www.timminchin.com
 
 
 
Online Marketing Strategy
 
Commendation: Siemens
Client: Siemens
Company: IAS b2b Marketing
 
 
 
Commendation: TalkTalk Business
Client: TalkTalk Business
Company: IAS b2b Marketing