The Dadis (The Drum awards for the digital industries) recognise digital excellence and reward effective digital strategies and campaigns. They are held in association with their headline partner Synergist.
Now in their 7th year, these awards bring together individuals and companies at the forefront of digital and providing the opportunity for those entering to prove how good they are.
Entries are open to all digital agencies, creative agencies, media owners, in house teams or clients who work within the digital field and are based in the UK. Agency or client must be based in the UK.
Why should you enter the Dadis?
The cost to enter is £165 + vat for your first entry and £67 + vat per additional entry.
Members of MiNetwork (MIN) receive a 10% discount on entry fees. For more information go to Minetwork.me
Charities will receive a special 40% discount on entries. This is only open to registered charities.
You may enter as many categories as are suitable, however each entry must be treated as a separate entry and payment made for each.
Please note: You will only receive the 2nd entry rate discount if you enter all your submissions at one. Otherwise you will be charged the full amount each time. Leave your entries in your basket until you are sure they are all complete.
Entries into the Dadis are report based so you will be required to enter a 1500 word report that will be put forward to the judges.
You will find detailed instructions on the ‘how to enter ‘page
You can download your entry pack to have all the information in one place.
You will find detailed instructions on the ‘your report page'
Under each category heading (see categories page) there are details of what the judges will be looking for in each category.
Entries should be uploaded using the report template provided.
Please note their are specific figures asked for in the two search categories and details can be found on the categories page.
Judges will be looking for evidence of:
When discussing figures, tell the judges what the actual figures were, rather than just using percentages (increases). This will add credibility to your submission and give the judges a better understanding of your successes.
Give each entry a unique title to grab the judges interest - try to avoid generic names e.g. "E-Commerce Website" or "Website Re-Design"
When writing your report don't assume the judges have seen the work or campaign, give clear concise answers on the brief, the objectives and results and figures should include the starting point and any increases
Ensure the links to the entry are all live and work.
If not commercially necessary please do not add additional password protection. Please include usernames and passwords, if required, for the judging
After the entry deadline the judging panel will be given access your entry to read your submission and view your images and links. The judging panel will be looking for evidence of:
After the judges have carried out their pre judging they will meet on the 12th July to discuss the entries and decide on the finalists, commendations and award winners.
The finalists will be announced on the website at 3 pm on Thursday 18th July. Please note this may be subject to change but all Dadi members/entrants will be notified.
The results will be announced and the trophies handed out at the awards ceremony in London in October. Date and venue to be announced shortly.