How to enter

Who can Enter?

Entries are open to all digital agencies, creative agencies, media owners, in house teams or clients who work within the digital field and are based in the UK

What is eligible?

Entries that are were live to market between 10th July 2009 and 2nd July 2010. Entries do not have to be created within this timescale.

Entry Fees

£147 + VAT for your first entry
£53 + VAT for each additional entries

Corporate and Elite Members of the Marketing Industry Network (MIN) receive a 10% discount on entry fees. Visit www.marketingindustrynetwork.com for more information.

This year we have introduced a special category to award "Student of the Year". The cost per student entry is £35 + VAT.


How to Enter

• Register as a member 
• Browse the categories to decide what categories suit you best. Remember you can enter more than one.
• Go to the submit and entry section complete the submission details as indicate
• Upload your report in the box provided ((PDF/Word (.doc/.docx) max size 10mb)
• Attach a leading image in the box provided to support your report (Jpeg max size 10mb). Please note this image will go live in the event of your work being nominated
• Upload up to 2 additional images in the boxes provided to support your entry (Jpeg max size 10mb)
• Follow the on screen instructions to make your payment.
• Once your entries are received and payment is authorised, a conformation will be sent to you via email.
• An invoice will be sent by post for your records after this step.
• If you wish to pay by cheque, please leave it in your basket. Do not submit and pay and once we receive your cheque a member of the DADI team will validate it. Please make your cheque payable to Carnyx Group Ltd and post the cheque to Kim Baran, Dadi Awards, 4th Floor, Mercat Building, 26 Gallowgate, Glasgow, G1 5AB.
  

Writing Your Report

• Your full report should be no more than 1250 words.
• 250 words must be used for an executive summary. The purpose of the executive summary is to excite the judges and ensure the judges go on and read your full report
• Must include the URL
• Your repost must cover all the point below. If you exclude these points, you reduce your chance of being nominated.
• Key points for your report
  1. Executive Summary to summarise the key points in your report
  2. Background to the project
  3. Client brief and objectives
  4. Strategy implementation
  5. Results including evidence of effectiveness* and sales/traffic report prior and post campaign
  6. Effectiveness to be independently verified and approved by the client or other independent body.
  7. Client testimonials - are not essential but can help to improve your report
  8. Judging is done blind, so please do not include your logo, company name or address

Dadi Tips

• Give each entry a unique title to grab the judges interest - try to avoid generic names e.g. "E-Commerce Website" or "Website Re-Design"
• When writing your report don't assume the judges have seen the work or campaign, give clear concise answers on the brief, the objectives and results and figures should include the starting point and any increases.
• Judges will be looking for evidence of clear strategic thinking, innovation and effectiveness. Key factors that will be looked at are the tangible results and proof of effectiveness
• Ensure the links to the entry are all live and work. If not commercially necessary please do not add additional password protection.