CATEGORY RULES
Please read the How To Enter Page for information on what the judges are looking for in the report section.
1. Categories 1 & 2 are automatically entered.
2. Category 3 Digital Agency of the Year to be judged via an online poll which closes.
3. Category 4 DADI Individual of the Year will be judged via an online poll and can be any individual working in the digital field, e.g. client, innovative managing director, account handler, receptionist, technical.
4. Category 5 Creative of the Year to be nominated by peer poll online. The short listed Creatives will then be asked to submit a body of work for the judges.
5. Category 6 Digital Media Buying Agency of the Year will be judged via an online poll of clients to ensure your clients are polled email 10 client contacts to
6. Students can enter any category at no charge, providing they base their entry on the given brief. They should quote their student number, give details of their college/university and Head of Department within their report. All student entries will subsequently be considered for the Best Student of the Year.
7. Best Public Sector Website or Campaign may be for any public sector organisation, service or individual project. To be submitted including the url, a report
8. Best Not For Profit Website for Campaign may be for work briefed and implemented for a Not-For-Profit organisation. Please supply the registered charity number of the client.
9. Best In-House Website or Campaign should be for any work produced to promote an agency’s services or for a client company who produce their digital offering in-house.
10. Best Professional Services Website or Campaign may be for Legal, Accountancy, Training or other professional service.
11. Best Recruitment Website or Campaign may be for any recruitment platform, website or online campaign for recruitment agencies, recruitment consultancy, individual clients or media owner.
12. Best News Website may be for any news providing website or campaign. Any news website also featuring a jobs seeking function should isolate their statistics to reflect the news and features provision only. The job seeking section of any news website may be entered separately into the Best Recruitment Website category.
13. Best FMCG Website or Campaign may be for any fmcg brand company or individual product.
14. Best Travel or Leisure Website or Campaign may be for any company site or campaign, or a website or campaign for specific promotions or offers.
15. Best Interactive Entertainment Website, Campaign or Game may be for any site or campaign offering entertainment, interactive games or paid for gaming.
16. Best Use of Visual Design may be entered for a website design, film, animation or campaign branding design
17. Best Use of Organic Search (SEO) and Best Use of Paid Search (SEM) should demonstrate; strategy, traffic prior and post campaign and ranking.
18. Best Mobile Phone Campaign should demonstrate effectiveness including sales/traffic report prior and post campaign.
19. Best Campaign Which Became Viral should contain details within the report of the starting target of views, the end result and how this was achieved
20. Entries for Best Use of Sponsorship should demonstrate the added value realised by the client or company in their association with the sponsored brand. Effectiveness should be independently verified and approved by the client.
21. Best Service from Host Provider should demonstrate; customer base – client type and quantity, growth within the period of 1st January 2007 and 31st January 2008 and communication response level – up-time/down-time with evidence to support this (effectiveness to be independently verified and approved by the client/agency or other independent body)
22. Best Integrated Media Campaign should demonstrate the use of three or more media, two of which should be digital and one of traditional marketing.
GENERAL RULES
22. All entries must have been live to market between 1 January 2007 and 31 January 2008. Entries do not have to be created within this timescale.
23. Websites do not have to be live at time of judging but must be supplied as screen grabs or other off-line documentation.
24. Do not include password protection.
25. All submissions must be made online.
26. Work entered into more than one category must be treated as a completely separate entry.
27. Multiple entries can be made.
28. All entries must be supplied and conform to category rules/submission formats. Entries must be received by no later than 5pm Friday 30 May 2008. Please note that we cannot guarantee that entries received after this deadline will be considered. Any late entries which are accepted will incur an additional £20 + VAT per entry.
29. Entries are open to all digital agencies, creative agencies, media owners or clients who work within the digital field, provided they are based in the UK or Ireland but outside London’s M25.
30. The judges reserve the right to re-allocate entries that in their view are entered in an incorrect category.
31. The organisers reserve the right to publish/exhibit screen grabs and/or submitted report in relation to the awards.
32. The organisers reserve the right to verify that all entries have been commercially produced for a commercial client where relevant.
33. The judges’ decision is final.
34. All entries submitted must be legal. Any entries containing offensive material will be disqualified.
