Website: http://www.adalyser.co.uk
Details:
Adalyser is a new web based application that allows you to visualise, analyse and compare the results of advertising campaigns for TV, radio, print and web.It matches response to advertising using industry standard techniques and statistical modeling.Adalyser cuts through the data and produces simple charts that highlight the elements of your campaign that maximise return on investment. Delve deep to identify which spot delivers the lowest cost per lead. Step back to understand exactly how TV drives PPC traffic. Whatever your analysis needs - the data that matters is now a hand.
The 2011 winners have been revealed and you can see who win the awards on the results page.
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Tune in form 8pm for the build...
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