Adthena is the market leader in competitive intelligence for search. It serves hundreds of the world’s largest advertisers through its patented “Whole Market View” technology. Updated daily, Adthena uses Machine Learning to help digital marketers understand their search landscape and acquire more customers. The platform processes 10TB of new data every day, indexing 500 million adverts, 200 million keywords in 15 different languages.
The technology provides clients which include River Island, Barclays and The National Lottery with insights into gap analysis, CTR improvement, keyword expansion, adcopy, report automation, brand protection, mobile, shopping and benchmarking.
Adthena delivers clear ROI by optimising search spend and identifying savings, in one case delivering a 6:1 ROI ratio, and the dedicated customer success team ensures business objectives are achieved and the tool continues to deliver impactful insights.
In the last year, Adthena has been recognised as winner of the following:
Best Search Software Tool at the UK Search Awards,
Technical Innovation of the Year at the Drum Search Awards
Search Technology of the Year at the Biddable Media Awards