Content overload in the beauty industry is rife -- 1 billion beauty videos are uploaded online every year. Consumers are overwhelmed and don’t know where to turn and who to trust for reliable beauty advice. Blippar solved that problem by making Max Factor’s entire makeup range interactive via augmented reality. Simply scan any one of the 500 products with the Blippar app to access compelling content specific to that product. The content includes step by step tutorials, impartial reviews, virtual try-ons, advice on shade selection, the option to buy now and much more depending on the type of product and whether you are in-store or at home.
The app provides women with a personal makeup artist in her pocket, serving her the most relevant content at the most relevant moment -- when the product is in her other hand. The app helps her choose the perfect product in-store and ensures she uses it effectively at home.