Global Communications Manager

Ash Mohd joined Mars Inc as the Global Communications Manager (Quality) in 2016. He’s had a career path that began with a degree in computer science and engineering. In order to pursue a challenging creative career he made a switch to advertising and marketing working his way from a brand executive and copywriter. This led to him starting an advertising firm in Dubai, where he dealt with several 360 campaigns and accounts for brands such as Grans Coffee, Mahmood Tea, Subway, Al Sahel, WWF, Reef Mall, to name a few.

Further his production and media skills brought him back to London where he worked in film and broadcast extensively before moving to a career in digital media and marketing working across the EMEA region. While in broadcast he’s worked with ESPN, UNESCO and also has sent a few films to Cannes over the years. The move to digital was brought about by the change in the global markets  where he saw how his engineering and advertising backgrounds could mesh together and flourish.

Ash enjoys a good challenge and finds himself in roles of transformation often where creative and technical skills blend. In a world where everything is increasingly automated and digital he’s always on the lookout for new venues of growth and working with professionals across a breadth of fields to drive digital communication and transformation.

"I am excited to participate to participate as a member of the Jury for the 2017 DADI Awards. These awards celebrate digital excellence and showcase a vast acumen of creativity across the board. Teams and individuals at the forefront of digital creativity should be recognised for their work and I look forward to seeing these innovate ideas that would transform the constantly moving digital landscape and economy."

Judging panel

Phil Jones - Chairman

Founder & Organiser
Podge Events

Richard Ayers

Seven League

Benjamin Blanco

Head of Sport & Entertainment Marketing
Samsung Electronics UK

Adam Boita

Head of Marketing
Pernod Ricard UK

Lisa de Bonis

Executive Digital Director
Havas Media

Arjoon Bose

Marketing Head-Häagen-Dazs and Snacking(UK& Northern Europe)
General Mills

Guillaume Buat-Menard

Chief Technology Officer

Matthew Candy

Vice President, UKI & Europe Leader
IBM Interactive Experience

Trevor Chambers

Founder and Creative Partner
Fear No Space

Kate Dale

Head of Brand and Digital Strategy
Sport England

Neil Davis

Managing Director UK & Europe

Jon Dobinson


Alastair Duncan

Chief Strategy Officer
Splash Worldwide

Liane Grimshaw

Founder & Managing Director

Keith Gulliver

Marketing Communications Director
Post Office

Flo Heiss

Studio of Art & Commerce

Bo Hellberg

Executive Creative Director

Craig Hepburn

Global Vice President of Digital Marketing and Brand
TATA Communications

Andrew Holden

Global Digital Creative Director

Greg Jarrett

Head of UX
William Hill

James Keady

Head of Digital

Alan King

Executive Director, Head of Digital
Manning Gottlieb OMD

Claire Koryczan

Managing Partner

Candace Kuss

Director of Social Media
H+K Strategies

Joanna Manning-Cooper

Director of Digital, Marketing and Communications
Rugby Football Union

Andrew Marcus

Head of Communications
Museum of London

Peter Markey

Marketing Director

John Mathers

Director of Design
British Design Fund

Lee McGuffie

Digital & Content Strategy Director

Ash Mohd

Global Communications Manager

David Morris

Head of Marketing & PR - UK & IE
Bang & Olufsen

Jude Ower

Founder and CEO

Glynn Pegler

CEO, Culture Group
The Culture Group

Adam Powers

Chief Experience Officer

Lauren Rayner

Head of Digital
Battersea Dogs & Cats Home

Cheyney Robinson

Chief Experience Officer, EMEA and APAC

Kate Ross

Founder and MD

Seb Royce


Mark Sherwin

Managing Director
Accenture Interactive

Ross Sleight

Chief Strategy Officer

David Smith

Head of Marketing
RightNow Digital

Tiffany St James


Steven Swann

Creative Director

Lawrence Weber

Managing Partner Innovation
Karmarama | Accenture Interactive

Lee Woodard

Global Chief Experience Officer
Crabtree & Evelyn