Executive Creative Director

A native Swede, Bo has been the Creative Director or ECD at some of the biggest network agencies in four different countries; Lowe in Sweden, Peter Clemenger/BBDO in Australia, Tribal and DDB in France and Ogilvy in the UK.
Along the way he also managed to do some decent work that won accolades in Cannes Lions, Eurobest, D&AD, One Show, Lovies, BIMAs etc.
Recently he’s been involved developing a strategic purpose for Heineken, launching Will.i.am’s ANEEDA app, Will Smith’s water brand ‘Just Water, partnering with Jamie Oliver to make the food at Shell stations healthier and tastier.
He currently advises and works with brands and agencies, on projects and the new creative landscape.
In his spare time he’s trying to figure out how cognitive creativity - through machine learning and AI - could become a better partner in the creative process.
Bo believes in hard work, big ideas and small miracles
Find him on @bohellberg

"Awards like DADIs, that showcase excellent and brave work, are really important because they boost the industry confidence to drive innovation in communication and explore new ways to touch the consumer. 

What I always look for is some kind of progress. Are we moving forward? And what does digital mean today? My hope is that there is plenty of progressive work that will inspire the same kind of urgency and discomfort in the business as it did in the beginning.”

Being on a jury is always a great privilege. But when Phil Jones is chairman then we’re talking a whole different dimension of awesomeness." 

Judging panel

Phil Jones - Chairman

Founder & Organiser
Podge Events

Richard Ayers

Seven League

Benjamin Blanco

Head of Sport & Entertainment Marketing
Samsung Electronics UK

Adam Boita

Head of Marketing
Pernod Ricard UK

Lisa de Bonis

Executive Digital Director
Havas Media

Arjoon Bose

Marketing Head-Häagen-Dazs and Snacking(UK& Northern Europe)
General Mills

Guillaume Buat-Menard

Chief Technology Officer

Matthew Candy

Vice President, UKI & Europe Leader
IBM Interactive Experience

Trevor Chambers

Founder and Creative Partner
Fear No Space

Kate Dale

Head of Brand and Digital Strategy
Sport England

Neil Davis

Managing Director UK & Europe

Jon Dobinson


Alastair Duncan

Chief Strategy Officer
Splash Worldwide

Liane Grimshaw

Founder & Managing Director

Keith Gulliver

Marketing Communications Director
Post Office

Flo Heiss

Studio of Art & Commerce

Bo Hellberg

Executive Creative Director

Craig Hepburn

Global Vice President of Digital Marketing and Brand
TATA Communications

Andrew Holden

Global Digital Creative Director

Greg Jarrett

Head of UX
William Hill

James Keady

Head of Digital

Alan King

Executive Director, Head of Digital
Manning Gottlieb OMD

Claire Koryczan

Managing Partner

Candace Kuss

Director of Social Media
H+K Strategies

Joanna Manning-Cooper

Director of Digital, Marketing and Communications
Rugby Football Union

Andrew Marcus

Head of Communications
Museum of London

Peter Markey

Marketing Director

John Mathers

Director of Design
British Design Fund

Lee McGuffie

Digital & Content Strategy Director

Ash Mohd

Global Communications Manager

David Morris

Head of Marketing & PR - UK & IE
Bang & Olufsen

Jude Ower

Founder and CEO

Glynn Pegler

CEO, Culture Group
The Culture Group

Adam Powers

Chief Experience Officer

Lauren Rayner

Head of Digital
Battersea Dogs & Cats Home

Cheyney Robinson

Chief Experience Officer, EMEA and APAC

Kate Ross

Founder and MD

Seb Royce


Mark Sherwin

Managing Director
Accenture Interactive

Ross Sleight

Chief Strategy Officer

David Smith

Head of Marketing
RightNow Digital

Tiffany St James


Steven Swann

Creative Director

Lawrence Weber

Managing Partner Innovation
Karmarama | Accenture Interactive

Lee Woodard

Global Chief Experience Officer
Crabtree & Evelyn