Seven League

Richard founded leading European digital consultancy Seven League, winners of Football Business Awards’ Agency of the Year 2016 and International Sports Conference ‘Digital Service of the Year’ in 2016. We are consultant practitioners who make your digital services creatively valuable and commercially viable by transforming the connection between sports, audience and sponsors.  

Originally a BBC journalist who turned geek and launched BBC News online, he has spent most of his career in media. His first sports business role was as Manchester City’s first Head of Digital in 2011 - for which he won the Sports Industry Award in 2012 AND, the DADI Digital Individual of the Year. 

Seven League's team of content-led media veterans consult, innovate and implement with specialisms in content, fan engagement, monetisation, marketing, social, strategy, operations and technology. Current clients include UEFA and 48 of the football associations in Europe, the NBA, FC Barcelona, Juventus, Tottenham Hotspur, Leicester City, British Canoeing, England Netball, The R&A,  The FA, Premier League and esports leaders Gfinity.

"There are too many charlatans and scheisters who buzz around the digital industry getting away with low standards and bamboozling clients with new developments... which is why the DADIs are important. You have to uphold standards and recognise genuine achievement that has been judged by people with real expertise. That's why I'm proud to have been asked to be a judge."

Judging panel

Phil Jones - Chairman

Founder & Organiser
Podge Events

Richard Ayers

Seven League

Benjamin Blanco

Head of Sport & Entertainment Marketing
Samsung Electronics UK

Adam Boita

Head of Marketing
Pernod Ricard UK

Lisa de Bonis

Executive Digital Director
Havas Media

Arjoon Bose

Marketing Head-Häagen-Dazs and Snacking(UK& Northern Europe)
General Mills

Guillaume Buat-Menard

Chief Technology Officer

Matthew Candy

Vice President, UKI & Europe Leader
IBM Interactive Experience

Trevor Chambers

Founder and Creative Partner
Fear No Space

Kate Dale

Head of Brand and Digital Strategy
Sport England

Neil Davis

Managing Director UK & Europe

Jon Dobinson


Alastair Duncan

Chief Strategy Officer
Splash Worldwide

Liane Grimshaw

Founder & Managing Director

Keith Gulliver

Marketing Communications Director
Post Office

Flo Heiss

Studio of Art & Commerce

Bo Hellberg

Executive Creative Director

Craig Hepburn

Global Vice President of Digital Marketing and Brand
TATA Communications

Andrew Holden

Global Digital Creative Director

Greg Jarrett

Head of UX
William Hill

James Keady

Head of Digital

Alan King

Executive Director, Head of Digital
Manning Gottlieb OMD

Claire Koryczan

Managing Partner

Candace Kuss

Director of Social Media
H+K Strategies

Joanna Manning-Cooper

Director of Digital, Marketing and Communications
Rugby Football Union

Andrew Marcus

Head of Communications
Museum of London

Peter Markey

Marketing Director

John Mathers

Director of Design
British Design Fund

Lee McGuffie

Digital & Content Strategy Director

Ash Mohd

Global Communications Manager

David Morris

Head of Marketing & PR - UK & IE
Bang & Olufsen

Jude Ower

Founder and CEO

Glynn Pegler

CEO, Culture Group
The Culture Group

Adam Powers

Chief Experience Officer

Lauren Rayner

Head of Digital
Battersea Dogs & Cats Home

Cheyney Robinson

Chief Experience Officer, EMEA and APAC

Kate Ross

Founder and MD

Seb Royce


Mark Sherwin

Managing Director
Accenture Interactive

Ross Sleight

Chief Strategy Officer

David Smith

Head of Marketing
RightNow Digital

Tiffany St James


Steven Swann

Creative Director

Lawrence Weber

Managing Partner Innovation
Karmarama | Accenture Interactive

Lee Woodard

Global Chief Experience Officer
Crabtree & Evelyn