Chess was invented in India in the 6th Century with Queen being the most powerful piece on the board. However today, in the 21st century, the real queens i.e. a vast majority of Indian women are not even powerful enough to get access to basic rights of education. Infact 20 million girls are denied education in India each year due to the deep rooted misogyny in Indian society. And Ministry of human Resource data shows that only 33% girls that enroll in school are allowed to study till class XII.
We introduced the world's first mobile chess game with a powerless queen via a mobile app and a mobile website wherein the visitor/player played with a powerless queen (no moves allowed) against the computer which had a powerful queen.
This was rolled out as a #PowerlessQueen challenge across India challenging people to try and win. As people lost, we prompted them share the message and to donate to the cause so that they can empower a girl child with education.
The idea showcased how difficult it is to win in chess and as a metaphor in society as well when the queen is a powerless one. Hence proving how societies cannot win if its queens (women) are not empowered.
The campaign registered 52,000+ Game Plays on the website and 15,000+ App Downloads and was played by many renowned personalities like World Rapid Chess Champion 'Vishwanathan Anand'; Hungarian Woman Grandmaster ''Anna Rudolf'; Hungarian Woman Grandmaster and Ambassador of Chess and Education & UN Planet 50-50 Champion 'Judit Polgar'; Two-time United States Women's Champion 'Jennifer Shahade'; Four-time Dutch Chess Champion 'Anish Giri' and Five-time Danish Chess Champion and current coach to World number one Magnus Carlsen, 'Peter Heine Nielsen' which made #PowerlessQueen a trending topic in India.
It garnered donations of 40,000 hours of education for underprivileged girls through the mobile website with 1.1 Million Views on video, 300 Million Organic Impressions with India's national TV channel DD news and NDTV covering it. School students participated in #PowerlessQueen Challenge organized by The Chess School of India and The Coach Crew and also a chess club in France too hosted a #PowerlessQueen challenge. Powerless Queen will soon be rolled out as gender-equality teaching tool across schools in India.