Alex has over 15 years driving digital channel and brand development client-side for telco, IT and entertainment companies including PlayStation, Microsoft, Nokia, Sony Ericsson, Electronic Arts, T-Mobile and Canon. Over the course of his career, Alex has launched numerous global and local ground-breaking propositions including mobile app stores and ‘first to market’ entertainment experiences.
Having led start-up teams through to acquisition as well as setting the agenda for regional and globally diverse teams to deliver on new customer promises, Alex is passionate about “all things connected” and in delivering real innovation that creates lasting customer value.
He is currently leading the digital transformation agenda within Canon’s Marketing and Sales Excellence function across its B2B channels with a focus on simplifying value propositions for its customers and improving Canon UK’s digital brand experience.
“The DADI Awards are quite simply the benchmark for digital excellence and being invited to judge is a huge privilege. I am looking forward to seeing what the most vibrant and creative teams in the UK have achieved in 2018.”