Alex Trickett is a digital consultant to the sports industry, with two decades of senior experience at Twitter (global head of sport), BBC Sport (international editor) and brand agency Imagination (creative strategist) under his belt.
Alex is privileged to have worked with many of the biggest brands in sport, including the IOC, FIFA, UEFA, Premier League, Man Utd, Liverpool, F1 and Wimbledon. He specialises in creating and implementing social media strategies that grow reach, deepen engagement, enhance reputation and deliver against tangible commercial objectives.
It is a pleasure to join the judging panel for the DADIs. The awards mean a lot to win; and they mean a lot to judge too, because they bring together the very best creative minds, ideas and campaigns from all industries, assessed purely on the merits of their digital performance. As a sports specialist, I look forward to having my horizons broadened!