Ben is the Head of Communications at Aston Martin Red Bull Racing, the Formula One team. Day to day he manages strategic Communications direction for the four-time World Champions, a marketing-led team and brand, and key global pillar of the Red Bull company. In supporting the hunt for more world titles, Ben and the communications team are focussed on being the most engaged, fan-oriented and influential team and brand in the sport and beyond. Starting his career as a journalist, Ben then first worked for Red Bull UK in the mid-2000s tasked with developing communications for their entry into mass sport. Since then his career has spanned the spectrum of the international sports industry from media titles to consumer brands, leagues, governing bodies and agency positions. In 2016 he returned to work for Red Bull, this time with the Red Bull Racing Team, still inspired by the brand’s simple mantra of ‘giving wings to people and ideas’.