Founder & Group Chief Creative Officer
Start Design

Darren Whittingham is Start's co-founder and Group CCO. Since 1996 he had been influential in growing  the business into one of Britain’s top ten independent brand experiences design consultancy’s. As CCO, he has overall responsibility for brand and experience design across the business’s UK and international client base. Darren sets the highest standards at Start and strongly believes investing in best in class talent, unlocks the power of imagination and creativity - the bedrock of brilliance in design and technology – and the keys to successful business transformation.

He has led many brand transformation programs, including adidas, ADCB, Air Asia, Barclays, Bentley, Cunard, Essar, Dubai Airports, Qatar Airways, Hamad International, Virgin Group, Virgin Atlantic and Virgin Mobile and Virgin Media and Yas Island, Abu Dhabi. His accomplishments also include helping create The Elders branded initiative for Nelson Mandela, Desmond Tutu and Mary Robinson.

Start is a global independent design group. We work with brands to identify and create value within the growing experience economy. We design brand and customer experiences to drive increased advocacy, return on investment and build brand value.  Start’s award-winning capabilities include; customer experience strategy, strategic proposition development, brand creation, user experience design, retail experience design and brand experience design and enterprise wide technology. Specialist sectors include: airports, airlines, travel and leisure, finance, retail, telecoms, sport and luxury. 

Darren is also the founder Director of: Connected Retail (CRP proprietary platform), ad-agency Hometown, and artist representation agency Breed. Start is listed by The Sunday Times Fast Track 100 and International Fast Track 100, No.73/2003 and No.51/2011. Start Hong Kong won Agency of the Year 2014 and 2015.

Judging panel

Ben Wyatt

Head of Communications
Red Bull Racing

Stephen Mai

Chief Content Officer
Boiler Room

Phil Jones - Chairman

Founder & Organiser
Podge Events

Mark Brayton

Marketing Director

Anna Rafferty

Global Director: Digital Marketing, Digital Studios
BBC Worldwide

Tom Head

Co-Founder & Director

Marcus Foley

Managing Director
This Is Tommy LTD

Paul Smernicki

Co-founder / Artist Manager
Restless Natives

Beverley Sullivan

Guidelines Manager

Mark Sherwin

Managing Director
Accenture Interactive

Kevin Dunckley

Chief Digital Innovation Officer
HH Global

Peter Markey

Marketing Director

Pj Jones

Mallard and Claret

Darren Whittingham

Founder & Group Chief Creative Officer
Start Design

Viktorija Grigorjevaite

Co-founder & Ad photographer
Sane Seven

Chris Brown

Global Head of Digital
M&C Saatchi PR

Charlie Greenwood

Digital & Sponsorship Consultant For The Sports Industry

Trevor Chambers

Fear No Space

Wayne Deakin

Executive Creative Director EMEA

Kristal Ireland

Head of Ecommerce and Retail Technology

Dom Bailey

Strategic Director

Alex Bubb

Marketing and Sales Excellence
Canon Europe

Rebecca Brennan

Managing Director

Tom Burton

Head of Interactive
BBC Studios

Katy Howell

immediate future

Tom Foulkes

Marketing Director
Carter Jonas

Alastair Keeble

Head of Digital & CRM
Maybourne Hotel Group

Alex Trickett

Alex Trickett Consultancy

Syd Nadim

Executive Chairman and Founder

Thom Groot

Data & Digital Director
The AA

James Chorley

Group Creative Director

Paula Jago


Mike Flynn

Digital Marketing Entrepreneur

Sandra McDill

Global Digital Media Director

Kate Dale

Head of Brand and Digital Strategy
Sport England

Ross Sleight

Chief Strategy officer

Valerie Bounds

Head of Digital

Nikki Barton

Head of Digital Design
British Airways

Hannah Matthews

Managing Partner
Karmarama | Accenture Interactive

Melissa Ditson

Executive Creative Director

Des Johnson

Global Marketing Director
Castrol/BP Lubricants

David Stanley

Marketing Director, UKI
Getty Images

Callum Reckless

Founder & Managing Director

Gion-Men Kruegel-Hanna

Group Creative Director