Syd is Exec. Chairman and founder of multi-award-winning digital agency, Clock. From the company's early days as a Prince's Trust start-up, he now runs one of the top digital agencies in the UK. This success has largely come from inspiring the brilliant people he has around him – all of whom buy into his innovative way of doing business. Syd appears regularly as a motivational speaker in schools, Universities and at industry events, and Clock has been used on numerous occasions as best-of-breed in its field by the DTI and the Chartered Institute of Personnel and Development (CIPD). He is often asked to share his inspiring story and was awarded an honorary doctorate in 2012 for his work with charity and young people.
Clock focus on delivering creative engineering to solve any mess; helping clients create new experiences that become the foundations of business transformation: Attention Valued.™
"I was honoured to be asked to judge this year's DADI Awards. They are the ones to win in the digital space as they tend to go on to lead and shape the industry. I'll be looking for work that makes me wish I had thought of myself! I believe in personal and public recognition which makes being a judge extra special to me - it gives me the chance to give great work the recognition it deserves. One of our mantras is "whatever we're doing now, there's probably a better way of doing it". So I'm also hoping judging the DADI awards will give me access to best-of-breed practise and better ways of doing things.
I am also looking forward to the party, of course …"