Tom Head is joint Founder and Director of Lab. Instead of taking the traditional route, Tom decided to not attend university and instead learnt how to program. This led him to starting Lab 14 years ago and grow the agency to become one of the Top 100 Digital Agencies in the UK. Tom has a strong passion for technology and human behaviour which now forms the majority of the work Lab does. Particular interests are across communication, behaviour, personalisation, digital transformation and emerging technologies such as natural language processing frameworks (chatbots) and neural networks.