About the DADIs

The DADIs (The Drum Awards for the Digital Industries) are open internationally to all agencies and brands who are producing exciting and innovative digital work. From apps to consumer products, use of search to social media, paid media and VR, the DADIs have been recognizing excellence for the past 12 years.

With The Drum’s support, these awards will be marketed and promoted to their followers giving entrants and sponsors access to their wide and captive audience.

We know how to celebrate excellence. We know how to throw a party. But more importantly, we know how to give great companies the recognition they deserve.

Key Dates

Key Dates:

Early bird deadline:
Official deadline:
Nominations date:
Awards Ceremony:

Why enter?

Motivation

Picking up an award proves that all the hard work was worth it. It gives your team the energy to keep pushing boundaries and raising standards.

Client relationships

It's good to remind your clients why they work with you from time to time. Having the work you've done for them recognised by the industry is powerful stuff. Even more so if you bring them along to the awards night to pick up the trophy with you.

Recruitment

If you pick up awards, it also picks up the interest of new talent. You can expect smart people to be knocking at your door to see if you have a desk for them.

New business

Good clients who are after good work keep an eye out for the good businesses who are winning awards. A few extra trophies can give you a real advantage when you're hunting for new business.

There's no better way of getting publicity than for being excellent. The Drum will cover all of the shortlisted work on thedrum.com. With over 1 million unique visitors and over 200,000 social followers, that’s no small deal. And we recommend that you use an award win for further PR opportunities too (but we don't need to tell the PR industry that!). If you achieve something this special, you really should make a noise about it.

Knees up

Then, of course, there's the awards show. And our awards shows are legendary. They're a great opportunity to reward your staff, pamper your clients and let your hair down.

How much does it cost to enter?

The cost to enter is £245 + vat for your first entry and £140 + vat for each additional entry.

Late fee: entries made after the deadline will be subject to a 10% late fee

PLEASE NOTE: You will only receive the 2nd entry rate discount if you enter all your submissions at once. Otherwise you will be charged the full amount each time. Leave your entries in your basket until you are sure they are all complete

Charities will receive a special 40% discount on entries.

Members of The Drum Network receive a 10% discount on entry
fees. For more information go to www.thedrum.com/network

Who can enter?

The awards are open to digital agencies, creative agencies, media owners, in house teams or clients who work within the digital field and based anywhere in the world.

Writing your entry report

Your report should be no more than 1500 words. 250 words should be used for an executive summary and you must use the entry templates below.

Your report should cover: (different for agency/creative team - see template)

EXECUTIVE SUMMARY
Executive Summary to summarise the key points in your report.

BACKGROUND TO PROJECT/CAMPAIGN
Brief description of project/campaign.

BUDGET
Provide details of the budget.

OBJECTIVES
Brief and objectives, including any targets set. (e.g. costsaving, income generation, increasing brand awareness).

STRATEGY
Strategy for achieving the above objectives (including details of marketing, PR etc).

RESULTS
Results including evidence of effectiveness prior and post campaign e.g. increase in sales/revenue/traffic/awareness etc. Please provide comparable before and after figures. Use exact figures rather than %.

TESTIMONIALS
Testimonials - are not essential but can help to improve your report

How do I enter?

Please follow these steps to enter:

Sign in as a member (very top right of site) to set up your account or sign in/submit entries if you have already created your account and are ready to enter
Browse the categories to decide which ones suit you best. Remember you can enter as many as you like but they will be treated as separate entries and charged at the reduced second rate entry fee.
Entries into the awards are report based and this is what you will be judges on. Please read what to include in your report. (further down this page)
Once you have registered and logged in, go to your ‘dashboard' (top right) and ‘add an entry’
Upload your report (PDF/Word, .doc or .docx max size 10mb) in the box provided.
Submit your 100 word summary, in the box provided, which will show live on the site if you are nominated/win. This will be used to give visitors to the site an insight into what your entry was about and why it was successful. (do not include confidential information here)
Upload URL if applicable to your entry, in the box provided.
Attach a leading image in the box provided to support your report (Jpeg max size 10mb ). Please note this image will go live in the event of your work being nominated so please take this into account when choosing this image. Image for judges eyes only should be added to the private media field.
Option to upload up to additional images in the boxes provided to support your entry (Jpeg max size 10mb)
If you are entering a video, please follow the instructions provided. This will also go live in the event of a nominaton.
Check your entry meets the rules criteria.
Follow the onscreen instructions to submit your entry and make payment. Please note: you will only receive the 2nd entry rate if you enter all your submissions at the same time. Leave your entries in your basket until you are sure they are complete.
Entries received after the 6 July deadline will be subject to a 10% late fee. This will be added on at the payment stage.
A confirmation email will be sent to you and a receipt will be issued to you within a few days

Once this process is complete your entry will go forward for judging.

Entry rules

Your Dadi entry must adhere to the rules below:

Entries must be received no later than the published deadline date.
All submissions must be made online.
Entries must have been live to market at some point between July 21 2017 and July 6 2018. Entries do not have to be created within this timescale.
Do not include password protection or if essential, include passwords for judges to access.
All entries must be supplied and conform to the category rules/submission formats.
Work entered into more than one category must be treated as a completely separate entry. Multiple entries can be made but separate payment must be made for each. Please note: you will ONLY receive the 2nd entry rate if you enter all your submissions at the same time. Leave your entries in your basket until you are sure they are complete. Refunds will not be given.
The judging panel will only read and use the entries/reports for the purposes of the judging and are required to sign NDAs.
The judges reserve the right to re-allocate entries that in their view are entered in an incorrect category. The judges also reserve the right to remove categories where entries do not meet the standard for nomination. These entries will not be refunded as they will have been judged accordingly.
The judges’ decision is final.
Due to the number of entries received, the awards cannot give feedback on individual entries.
By entering these awards, you give the organisers the right to publish/exhibit screen grabs and/or submitted report. If you wish to upload a modified /less commercially sensitive version for publishing purposes, please do so on the entry upload form.
The organisers reserve the right to verify that all entries have been commercially produced for a commercial client where relevant.
All entries submitted must be legal. Any entries containing offensive material will be disqualified. Any entry that has a complaint upheld against it by the Advertising Standards Authority will be disqualified.

How will my entry be judged?

Regardless of budget, size of the project or scale of the resource, entries will be judged objectively in their own merit. It's a fair playing field for the large and small projects.

After the entry deadline, the judging panel will be given access to read your submission and view your images, videos and links. The jury will be looking for evidence of:

• Clear strategic thinking

• Creativity and Innovation

• Tangible results and outcomes

After the panel have carried out their pre-judging, the judges will meet to discuss the entries and decide on the finalists, commendations and award winners.

Entry tips

• Give each entry a unique title to grab the judges' interest - try to avoid generic names.

• When writing your report, don’t assume the judges have seen the work or campaign. Give clear concise answers on the brief, objectives and results. Figures should include the starting point and any increases in numeric terms, not just in percentages.

• Only use additional password protection if it’s absolutely necessary.

• Please include usernames and passwords, if required, for the judging; i.e. a private YouTube video and make sure the links work.

The awards ceremony

A must for your awards calendar in 2019. With over 600 attendees, The DADI ceremony brings together the industry's elite to celebrate and reward their successes over the past year.

The event is not only an awards presentation but it provides suppliers to the industry with the perfect platform to network with potential clients and those they wish to do business with.

Event Details

Date: Wednesday 9 October 2019
Venue: Park Plaza, Westminster
Time: 6.45 - 7.15pm - 1am
Dress code: Dress to impress and ready to party!

Ticket Prices

*Available Soon*

Top Tips for Entering

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