The DADIs (The Drum Awards for the Digital Industries) are open internationally to all agencies and brands who are producing exciting and innovative digital work. From apps to consumer products, use of search to social media, paid media and VR, the DADIs have been recognising excellence for the past 12 years.

With The Drum’s support, these awards will be marketed and promoted to their followers giving entrants and sponsors access to their wide and captive audience.

We know how to celebrate excellence. We know how to throw a party. But more importantly we know how to give great companies the recognition they deserve.

Extensions available on request email 


Background & key dates

The Dadis have been recognising and rewarding the very best in digital for the past 12 years. They have grown year on year to become one of the biggest and most prestigious awards in the global digital events calendar.

Entries are open internationally. 

Awards timeline:

  • Deadline – Friday 6 July 2018 - Extensions available on request email 
  • Nominations announced  - 7 September 2018 3pm
  • Awards date – 10 October 2018 (Park Plaza, Westminster Bridge, London)

Why enter?

There are many reasons why you should enter the Dadis, and here are a few: 

  • To prove you can produce effective digital campaigns and strategies
  • To compete on an international platform 
  • To prove your digital skills to your own company, your clients and your peers
  • To have your work judged by our esteemed judging panel
  • To stand out from your competitors as an award winning digital company 
  • To reassure clients that you are the best company for the job
  • To gain fantastic PR opportunities
  • To boost morale throughout your company and to reward your hardworking individuals and teams

How much does it cost to enter?

The cost to enter is £245 + vat for your first entry and £140 + vat for each additional entry.

Late fee: entries made after the deadline will be subject to a 10% late fee

PLEASE NOTE: You will only receive the 2nd entry rate discount if you enter all your submissions at once. Otherwise you will be charged the full amount each time. Leave your entries in your basket until you are sure they are all complete

Charities will receive a special 40% discount on entries.

Members of The Drum Network receive a 10% discount on entry
fees. For more information go to

Who can enter?

The awards are open to digital agencies, creative agencies, media owners, in house teams or clients who work within the digital field and based anywhere in the world.  


How do I enter?

Please follow these steps to enter: 

  • Sign in as a member (very top right of site) to set up your account or sign in/submit entries if you have already created your account and are ready to enter
  • Browse the categories to decide which ones suit you best. Remember you can enter as many as you like but they will be treated as separate entries and charged at the reduced second rate entry fee.
  • Entries into the awards are report based and this is what you will be judges on. Please read what to include in your report. (further down this page)
  • Once you have registered and logged in, go to your ‘dashboard' (top right) and ‘add an entry’
  • Upload your report (PDF/Word, .doc or .docx max size 10mb) in the box provided.
  • Submit your 100 word summary, in the box provided, which will show live on the site if you are nominated/win. This will be used to give visitors to the site an insight into what your entry was about and why it was successful. (do not include confidential information here) 
  • Upload URL if applicable to your entry, in the box provided.
  • Attach a leading image in the box provided to support your report (Jpeg max size 10mb ). Please note this image will go live in the event of your work being nominated so please take this into account when choosing this image. Image for judges eyes only should be added to the private media field.
  • Option to upload up to additional images in the boxes provided to support your entry (Jpeg max size 10mb)
  • If you are entering a video, please follow the instructions provided.  This will also go live in the event of a nominaton.
  • Check your entry meets the rules criteria. 
  • Follow the onscreen instructions to submit your entry and make payment. Please note: you will only receive the 2nd entry rate if you enter all your submissions at the same time. Leave your entries in your basket until you are sure they are complete.
  • Entries received after the 6 July deadline will be subject to a 10% late fee.  This will be added on at the payment stage. 
  • A confirmation email will be sent to you and a receipt will be issued to you within a few days

Once this process is complete your entry will go forward for judging.

Writing your entry report

Your report should be no more than 1500 words. 250 words should be used for an executive summary and you must use the entry templates below. 

Your report should cover:  (different for agency/creative team - see template) 

Executive Summary to summarise the key points in your report.

Brief description of project/campaign.

Provide details of the budget.

Brief and objectives, including any targets set. (e.g. costsaving, income generation, increasing brand awareness).

Strategy for achieving the above objectives (including details of marketing, PR etc).

Results including evidence of effectiveness prior and post campaign e.g. increase in sales/revenue/traffic/awareness etc. Please provide comparable before and after figures. Use exact figures rather than %.

Testimonials - are not essential but can help to improve your report

Tips for entering

Some tips for entering the awards: 

  • Give each entry a unique title to grab the judges interest - try to avoid generic names e.g. “E-Commerce Website” or “Website Re-Design”.
  • When writing your report don’t assume the judges have seen the work or campaign, give clear concise answers on the brief, the objectives and results and figures should include the starting point and any increases.
  • Judges will be looking for evidence of clear strategic thinking innovation and effectiveness. Key factors that will be looked at are the tangible results and proof of effectiveness.
  • Ensure the links to the entry are all live and work. If not commercially necessary please do not add additional password protection. Please include usernames and passwords, if required, for the judging.

Entry rules

Your Dadi entry must adhere to the rules below:

  1. Entries must be received no later than the published deadline date. 
  2. All submissions must be made online. 
  3. Entries must have been live to market at some point between July 21 2017 and July 6 2018. Entries do not have to be created within this timescale.
  4. Do not include password protection or if essential, include passwords for judges to access.
  5. All entries must be supplied and conform to the category rules/submission formats.
  6. Work entered into more than one category must be treated as a completely separate entry.  Multiple entries can be made but separate payment must be made for each.  Please note: you will ONLY receive the 2nd entry rate if you enter all your submissions at the same time. Leave your entries in your basket until you are sure they are complete. Refunds will not be given.
  7. The judging panel will only read and use the entries/reports for the purposes of the judging and are required to sign NDAs.
  8. The judges reserve the right to re-allocate entries that in their view are entered in an incorrect category.   The judges also reserve the right to remove categories where entries do not meet the standard for nomination. These entries will not be refunded as they will have been judged accordingly.
  9. The judges’ decision is final. 
  10. Due to the number of entries received, the awards cannot give feedback on individual entries.
  11. By entering these awards, you give the organisers the right to publish/exhibit screen grabs and/or submitted report. If you wish to upload a modified /less commercially sensitive version for publishing purposes, please do so on the entry upload form.
  12. The organisers reserve the right to verify that all entries have been commercially produced for a commercial client where relevant.
  13. All entries submitted must be legal. Any entries containing offensive material will be disqualified. Any entry that has a complaint upheld against it by the Advertising Standards Authority will be disqualified.


How will my entry be judged?

After the entry deadline the judging panel will be given access to read your submission and view your images, videos and links.  The judging panel will be looking for evidence of:

  • Clear strategic thinking
  • Innovation
  • Effectiveness.
  • Tangible results

After the panel have carried out their pre judging they will meet in July to discuss the entries and decide on the finalists, commendations and award winners.

When will nominations be announced

The finalists will be announced on the website and via social media on 7 September. 

All entrants will be notified when the announcement has been made and nominees will receive a congratulatory email and finalist certificate via email.

Please note: One finalist certificate will be sent per entry and to the company as submitted online.

When are the results revealed?

Those who are nominated will find if they have won an award or received a commendation at the awards ceremony which takes place on Wednesday 10 October, Park Plaza, Westminster Bridge. 

Find out more and book tickets here

The awards ceremony

A must for your awards calendar in 2018.  With over 600 attendees, The Dadi ceremony brings together the industry's elite to celebrate and reward their successes over the past year.

The event is not only an awards presentation but it provides suppliers to the industry with the perfect platform to network with potential clients and those they wish to do business with.

Event Details

Date: Wednesday 10 October 
Venue: Park Plaza, Westminster 
Time: 6.45 - 7.15pm - 1am
Dress code: Dress to impress and ready to party! 

Included in your ticket is:

  • Entrance to the awards
  • drinks reception
  • 3 course dinner
  • Half a bottle of wine per person
  • Entertainment
  • The opportunity to catch up/network with colleagues.


Table of 12: £3350 + vat
Table of 10: £2800 + vat
Single tickets: £295 + vat

Book your table here