6
Most Effective Use of Social Media

Description

This is for your best concepts that use Facebook, Instagram, Twitter, WhatsApp, LinkedIn, Pinterest, or any other recognized social channel.

6
Best Digital Brand Experience

Description

This category is open to any type of exciting digital experience that pushed the boundaries of creativity and innovation. We want to see something that is unlike any experience that has happened before.

6
Most Effective Use of Video

Description

This is for your most creative video projects. We’re looking for innovation, production quality, storytelling and everything else that makes the medium so powerful. You can either present the overall video output for a campaign or just a specific part of it.

7
Most Effective Use of Branded Content

Description

Show us how you’ve used branded content to improve the success of your client. We’re looking for fresh approaches, quality and effectiveness.

5
Most Effective Use of Data

Description

If you’ve used data in a new and interesting way to improve the end-user experience, this is for you. Demonstrate how you used metrics, segmentation, targeting, or other data techniques to make a difference.

5
Most Effective Use of Organic Search

Description

For work you’ve done, that demonstrates a movement in rankings in SERPs across a target keyword list, an increase in natural search traffic, and an increase in revenue (if applicable) over the campaign period.

4
Most Effective Integrated Marketing Campaign

Description

Your entry should demonstrate the use of at least three types of media. At least one of these should be digital while the others can be more traditional channels.

0
Paid Media Campaign

Unfortunately, the judges didn't think the entries in this category reached the standard they were looking for and therefore have not given any nominations. We can't guarantee feedback on specific entries but if you would like to know more about the judging process to help explain this, please let us know.

8
Most Effective Use of Paid Search

Description

Any paid search activity you’ve undertaken that demonstrates a great strategy to meet client’s objectives and campaign KPIs.

5
Most Effective Digital Media Strategy

Description

This is for your digital communication strategies only. If you want to impress us with a strategy that includes traditional communication, you need to enter the Integrated Marketing Campaign category.

2
Most Effective Use of VR and AR

Description

Share your best virtual or augmented experiences with us. Tell us why your entry is so good in terms of impact, quality and results.

6
Most Effective Use of AI/Machine Learning

Description

We want to see how you’ve used of AI/Machine Learning in a campaign or strategy. Make sure you clearly demonstrate how it affected your overall results.

7
Best Response to Change

Description

This category rewards those companies/campaign that adapted quickly to change. This could be in response to external factors such as the Covid-19 crisis or an internal shift. The judges will look for how the team responded to a changed brief and exceeded expectations.

7
Best Tech Platform

Description

This is for the best digital platform that enables the industry. You need to demonstrate how the use of the platform helps to build successful campaigns.

4
Best Digital Transformation

Description

This category will recognize and reward creative and innovative digital thinking/swift action, where a business/project/campaign can demonstrate how they have transformed over the past year. e.g. in-person to digital, e-commerce, new platforms etc.

6
Technical Innovation

Description

We want to see your technical innovations that have had an impact on an audience. Especially if you can demonstrate how they affected the results.

5
UX/Usability

Description

We want to see how your work has had a positive impact on the user’s experience.

Criteria

Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness, and tangible results. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged.

Entries must have been live to market at some point between August 2021 and August 2022. Entries do not have to be created within this timescale.

7
Best Website Design

Description

For any visually impactful work, you’ve created for a website.

2
Best In-house / Self Promotion

Description

For work you’ve created to promote your agency’s services. Or if you work client-side, to promote your digital offering in-house.


3
Most Effective NFT Campaign - New for 2022

Description

Rewarding an effective NFT campaign that derived maximum value (revenue or profile) through creativity and clever thinking.

4
Best Metaverse Activation - New for 2022

Description

This category will reward creative thinking in the metaverse. You should demonstrate how you have brought a product or service to life in this exciting new world.


7
Digital for Good - New for 2022

Description

This category looks to reward entries for good and shine a spotlight on important subjects such as education, diversity and inclusivity etc