Who won in 2020?

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  1. 2020

Agency of the Year


Award
Transmission - B2B Marketing Agency of the Year

By Transmission B2B

Agency of the Year

Highly Commended
TIPi Group

By TIPi Group

Agency of the Year

Nomination
Circus PPC Agency: Expertise, Experience & Collaboration

By Circus PPC Agency For Circus PPC Agency

Agency of the Year

Nomination
Absolute Digital Media

By Absolute Digital Media

Agency of the Year

Nomination
Impression

By Impression

Agency of the Year

Nomination
Building Silicon Tuscany

By Booster Box Srl

Agency of the Year

Nomination
Stein IAS, Post-Modern Digital Agency

By Stein IAS For Stein IAS

Agency of the Year

Nomination
iProspect UK

By iProspect For iProspect UK

Agency of the Year

Automotive and Transport


Award
Kia Dealer Coop Platform: Turning Dealers into Display Advertising Experts

By Havas media group For KIA

Automotive and Transport

Nomination
Imagine an airport experience your customers will love.

By Shout Digital For Newcastle International Airport

Automotive and Transport

B2B Sector


Award
Hop2O - The beer for the trade

By Tangerine comms For Wavin UK / Hep2O

B2B Sector

Nomination
Creating value beyond the deal - PwC

By PwC For PwC

B2B Sector

Nomination
Tanium Business Resilience Campaign

By Transmission B2B For Tanium

B2B Sector

Nomination
MySFS: Revolutionising Access to B2B Finance

By Somo For Siemens Financial Services

B2B Sector

Nomination
The Digital Reinvention of a Nordic Payment Giant

By Peak Ace AG For Nets

B2B Sector

Nomination
More Than Mobile

By agenda21 For Vodafone

B2B Sector

Nomination
Smart Marketing Marketing Smart

By Stein IAS For Trelleborg Marine & Infrastructure

B2B Sector

Best Tech Platform


Award
Impact – The ultimate tech platform for partnerships

By Impact For Impact

Best Tech Platform

Highly Commended
Surf’s up! Ride The Next Wave of Programmatic with The Trade Desk

By The Trade Desk For Mediacom

Best Tech Platform

Nomination
Idomoo PVaaS - Best Tech Platform

By Idomoo For Plan Canada, AccorHotels, others

Best Tech Platform

Nomination
Kia Dealer Coop Platform: Turning Dealers into Display Advertising Experts

By Havas media group For KIA

Best Tech Platform

Nomination
Codec.ai- The next generation audience intelligence for brands

By Codec For Codec

Best Tech Platform

Nomination
Financial transparency and supply path optimisation across the media supply chain

By Fenestra For AIP Media

Best Tech Platform

Nomination
Integral Ad Science Platform

By Integral Ad Science For n/a

Best Tech Platform

Nomination
Teads - The Global Media Platform

By Teads

Best Tech Platform

Best Website Design


Award
Delete ‘drives’ sell-out for The Open Championship

By Delete For The R&A

Best Website Design

Highly Commended
SafeTug 360⁰ Experience

By Stein IAS For Trelleborg Marine & Infrastructure

Best Website Design

Nomination
HSBC.com relaunch

By HSBC

Best Website Design

Nomination
South Bank – Breathing new life into an old sea dog

By Kingsland Linassi For Windward Development

Best Website Design

Nomination
Discover the difference.

By Crafted For Burgess

Best Website Design

Nomination
Making Contagious.com contagious again!

By Clock For Contagious

Best Website Design

Nomination
Autodesk BIM 360 – A construction website that builds more business

By Torpedo For Autodesk

Best Website Design

Nomination
Delete ‘drives’ sell-out for The Open Championship

By Delete For The R&A

Best Website Design

Chairman's Award


Award
Grey LDN, WPP & Facebook: The United Nations – The People’s Seat

By Grey London For The United Nations

Chairman's Award

Consumer Products or Services


Award
Doubling down on Performance - How Heineken adopted an ecommerce data-driven mindset and pulled more pints

By Dentsu R E D S T A R For Heineken

Consumer Products or Services

Nomination
A-winning strategy to Talk the Talk

By Giftcloud For TalkTalk

Consumer Products or Services

Nomination
vouchercloud & Monsoon: What’s your Party Personality?

By vouchercloud For Monsoon

Consumer Products or Services

Nomination
Very and vouchercloud: turning data into deals

By vouchercloud For Very

Consumer Products or Services

Nomination
The Greggs Vegan Sausage Roll Launch

By Greggs For Greggs PLC

Consumer Products or Services

Nomination
1000heads & Google UK #TeamPixel | Influencer Launch of Google Pixel 3

By 1000heads Ltd For Google UK

Consumer Products or Services

Creative/Digital Team of the Year


Award
Jungle Creations

By Jungle Creations

Creative/Digital Team of the Year

Highly Commended
Cyber-Duck - User Experience Team

By Cyber-Duck Ltd

Creative/Digital Team of the Year

Nomination
Cyber-Duck - Technology Team

By Cyber-Duck Ltd

Creative/Digital Team of the Year

Digital Media Strategy


Award
The Digital Reinvention of a Nordic Payment Giant

By Peak Ace AG For Nets

Digital Media Strategy

Highly Commended
An integrated experience for VED

By iCrossing UK For Virgin Experience Days

Digital Media Strategy

Nomination
FIFA Fan Movement by FIFA and Seven League

By Seven League For FIFA

Digital Media Strategy

Nomination
Talk To The Heart

By MediaCom Edinburgh For Tesco Bank

Digital Media Strategy

Nomination
TO THE ICONS

By Reload Digital For Wrangler

Digital Media Strategy

Nomination
Silverstone - Drive to Success

By Verb Brands For Silverstone Circuit

Digital Media Strategy

Nomination
Free To Be

By LADbible Group For Smirnoff

Digital Media Strategy

Nomination
Data you can Depend on

By RocketMill Ltd. For Depend by Kimberly-Clark

Digital Media Strategy

Nomination
Smart Marketing Marketing Smart

By Stein IAS For Trelleborg Marine & Infrastructure

Digital Media Strategy

Nomination
Teaching the Nation to Code for Code Nation

By Fast Web Media For Code Nation

Digital Media Strategy

Financial Services


Award
Putting the interest back into savings – Marcus by Goldman Sachs & iProspect

By iProspect For Marcus by Goldman Sachs

Financial Services

Highly Commended
Talk To The Heart

By MediaCom Edinburgh For Tesco Bank

Financial Services

Nomination
HSBC.com relaunch

By HSBC

Financial Services

Nomination
The Mechanic

By Brave Spark For Xero

Financial Services

Nomination
Cyber-Duck - Lyk by Thomas Cook Money

By Cyber-Duck Ltd For Thomas Cook Money

Financial Services

Nomination
Re:signal & WorldRemit - Sending Money Around the World

By Re:signal For WorldRemit

Financial Services

Nomination
Starting from scratch to build something better

By Aviva Investors For Aviva Investors

Financial Services

Grand Prix


Award
Sleeping Flags

By Accenture Interactive For O.N.E (The Organisation of National Ex-Service Personnel)

Grand Prix

Healthcare and Pharma


Award
Amplifon Hearing App

By Publicis Sapient For Amplifon

Healthcare and Pharma

Highly Commended
Beware of the Bugs

By Torpedo For Valneva UK

Healthcare and Pharma

Nomination
'Becoming a Partner, Not Just a Payer'

By Equator For AXA PPP / AXA Global Healthcare

Healthcare and Pharma

Nomination
Angel's Stopwatch

By Karmarama part of Accenture Interactive For Boehringer Ingelheim

Healthcare and Pharma

In-House


Award
#Romanovs100: AR Family Photo Album

By RT For RT

In-House

Highly Commended
Battle of the Extremes: an AI moderated debate

By Karmarama part of Accenture Interactive For n/a

In-House

Integrated Marketing Campaign


Award
Simple x Little Mix

By TMW Unlimited For Simple Skincare

Integrated Marketing Campaign

Highly Commended
Close Matters by Gillette

By Havas media group For Gillette

Integrated Marketing Campaign

Highly Commended
Your Army Needs You

By Karmarama part of Accenture Interactive For Capita for The British Army

Integrated Marketing Campaign

Nomination
Creating Media That Didn’t Exist in Real Time

By Havas media group For Beats

Integrated Marketing Campaign

Nomination
Covering Portugal with NOS Giga

By Havas media group For NOS

Integrated Marketing Campaign

Nomination
Hennessy VS “What’s Your Wild Rabbit” Major Taylor

By Havas media group

Integrated Marketing Campaign

Nomination
The Digital Reinvention of a Nordic Payment Giant

By Peak Ace AG For Nets

Integrated Marketing Campaign

Nomination
Mosquito and Zoflora: Crufts 2019

By Mosquito Digital Ltd For Zoflora

Integrated Marketing Campaign

Nomination
Natives & Anglia Ruskin University - Clearing 2018

By NATIVES For Anglia Ruskin University

Integrated Marketing Campaign

Most Effective use of Affiliate Marketing


Award
Very and vouchercloud: turning data into deals

By vouchercloud For Very

Most Effective use of Affiliate Marketing

Highly Commended
m/SIX for Virgin Money | Affiliate Market Expansion

By m/SIX For Virgin Money

Most Effective use of Affiliate Marketing

Nomination
Realising the True Potential of Digital Rewards

By WeGift For Vodafone & WeGift

Most Effective use of Affiliate Marketing

Nomination
MediaCom North & Pentland Brands: Harnessing The Power Of The Collective

By MediaCom North For Pentland Brands

Most Effective use of Affiliate Marketing

Nomination
Delivering Affiliate Sales Through Personalisation

By Awin For Carphone Warehouse

Most Effective use of Affiliate Marketing

Nomination
iProspect and Burberry - Building Brand Demand for Burberry

By iProspect For Burberry

Most Effective use of Affiliate Marketing

Nomination
Demonstrating Telco Excellence – Shaping BT Group Fibre Broadband Price Points Through Affiliate Data

By Awin For BT Group

Most Effective use of Affiliate Marketing

Nomination
Influencing Endless Possibilities

By Awin For VOXI

Most Effective use of Affiliate Marketing

Most Effective Use of AI/Machine Learning


Award
Memory Lane

By Accenture Interactive For Stockholm Exergi

Most Effective Use of AI/Machine Learning

Nomination
Making music with AI

By MediaCom UK For Bose

Most Effective Use of AI/Machine Learning

Nomination
Stannah: Embracing AI to Overcome a Surge in Search Competition

By Coast Digital For Stannah

Most Effective Use of AI/Machine Learning

Nomination
Reddit’s Thought Shower

By iProspect For Mira Showers

Most Effective Use of AI/Machine Learning

Nomination
Driving brand awareness with AI for Boots

By Xaxis UK ltd For Boots

Most Effective Use of AI/Machine Learning

Nomination
Driving Purchase Intent for Ford

By Xaxis UK ltd For Ford

Most Effective Use of AI/Machine Learning

Nomination
My Makeup Artist, an innovative beauty platform that combines makeup artistry and technology

By Beamly (part of Coty)

Most Effective Use of AI/Machine Learning

Nomination
LoopMe, the7stars & Twinings: Most Effective Use of AI/Machine Learning

By LoopMe For the7stars & Twinings

Most Effective Use of AI/Machine Learning

Most Effective Use of Branded Content


Award
Covering Portugal with NOS Giga

By Havas media group For NOS

Most Effective Use of Branded Content

Award
Mosquito and Zoflora: Crufts 2019

By Mosquito Digital Ltd For Zoflora

Most Effective Use of Branded Content

Highly Commended
Nulla Puo Fermarci (Stop At Nothing)

By AnalogFolk For Nike

Most Effective Use of Branded Content

Nomination
Explorers Wanted

By Roku For MillerCoors

Most Effective Use of Branded Content

Nomination
Samsung Explore

By Publicis Sapient For Samsung

Most Effective Use of Branded Content

Nomination
The Greggs Vegan Sausage Roll Launch

By Greggs For Greggs PLC

Most Effective Use of Branded Content

Nomination
Brilliant Noise & EDF Energy - Beyond Energy

By Brilliant Noise For EDF Energy

Most Effective Use of Branded Content

Nomination
Free To Be

By LADbible Group For Smirnoff

Most Effective Use of Branded Content

Nomination
Mosquito and Horlicks #MyHorlicksMoment

By Mosquito Digital Ltd For Horlicks

Most Effective Use of Branded Content

Most Effective Use of Data


Award
iProspect and Eurostar - Joining the Dots for Smoother Customer Journeys

By iProspect For Eurostar

Most Effective Use of Data

Highly Commended
Turning slow speeds into sales: how data helped TalkTalk find the right products for their customers

By The & Partners London Ltd For TalkTalk

Most Effective Use of Data

Nomination
Data Beats

By Publicis Sapient For Orangetheory Fitness

Most Effective Use of Data

Nomination
Memory Lane

By Accenture Interactive For Stockholm Exergi

Most Effective Use of Data

Nomination
How Manning Gottlieb used data to help Nissan achieve its green goals

By Manning Gottlieb OMD For Nissan

Most Effective Use of Data

Nomination
Creating retail-traffic through intelligent GPS data/customer mapping

By Havas media group For Aldi

Most Effective Use of Data

Nomination
iProspect and The Body Shop - Charting the rise of veganism through data storytelling

By iProspect For The Body Shop

Most Effective Use of Data

Nomination
Emirates True North

By Havas media group For Emirates

Most Effective Use of Data

Nomination
If the Price Is Right: Competitor Price Focused Automation in Google Shopping and Beyond

By Merkle | Periscopix For Screwfix

Most Effective Use of Data

Most Effective Use of Mobile


Award
Creating retail-traffic through intelligent GPS data/customer mapping

By Havas media group For Aldi

Most Effective Use of Mobile

Highly Commended
Generator's GenFriends App

By Generator For Generator

Most Effective Use of Mobile

Nomination
Red Dead Redemptions - a mobile strategy for retail

By vouchercloud For Currys PC World

Most Effective Use of Mobile

Nomination
Kia Dealer Coop Platform: Turning Dealers into Display Advertising Experts

By Havas media group For KIA

Most Effective Use of Mobile

Nomination
Doubling down on Performance - How Heineken adopted an ecommerce data-driven mindset and pulled more pints

By Dentsu R E D S T A R For Heineken

Most Effective Use of Mobile

Most Effective use of Organic Search


Award
Winning The Smart Traveller: SEO Performance Content Pilot in South Korea

By RED2 DIGITAL For Marina Bay Sands

Most Effective use of Organic Search

Highly Commended
How we connected 83% more people with the places they love

By Passion Digital For National Trust

Most Effective use of Organic Search

Nomination
Brilliant Noise & EDF Energy - Beyond Energy

By Brilliant Noise For EDF Energy

Most Effective use of Organic Search

Nomination
Driving forward digital transformation and optimising SEO to personalise our 1000-site digital presence

By Refinitiv For Refinitiv

Most Effective use of Organic Search

Nomination
Surging visibility in an increasingly hostile environment

By Epiphany For Irwin Mitchell

Most Effective use of Organic Search

Nomination
Futureproof Content: ‘Things to Do’ SEO Strategy at Scale

By Investis Digital For Groupon

Most Effective use of Organic Search

Nomination
118 118 Money with Ingenuity Digital - Technical SEO generates quick and impressive results

By Ingenuity Digital For 118 118 Money

Most Effective use of Organic Search

Nomination
The gift of quality SEO for Virgin Experience Days

By iCrossing UK For Virgin Experience Days

Most Effective use of Organic Search

Most Effective use of Paid Search


Award
Journey Further & Sky: Innovative PPC delivers customer service and savings of £7m

By Journey Further For Sky

Most Effective use of Paid Search

Highly Commended
Circus PPC & Miele: Immer Besser, Always Better

By Circus PPC Agency For Miele

Most Effective use of Paid Search

Nomination
Mind Your Language

By WATConsult For Racold by Ariston Thermo

Most Effective use of Paid Search

Nomination
Scripts, Shaving and Savings for SAGA

By iProspect For Saga

Most Effective use of Paid Search

Nomination
The Whiskies of Westeros by Diageo & iProspect

By iProspect For Diageo/ Malts

Most Effective use of Paid Search

Nomination
The Media Image & Grosvenor Casinos - Knockout Results For A Rising Sportsbook Contender

By The Media Image For Grosvenor Casino (Rank Group)

Most Effective use of Paid Search

Nomination
Making Paid Search Real-time with The Power of Tweets

By Merkle | Periscopix For Twitter

Most Effective use of Paid Search

Nomination
Hi, We're Hughes!

By AV Browne For Hughes Insurance

Most Effective use of Paid Search

Nomination
Discovering new ROI–boosting strategies

By Epiphany For Pandora

Most Effective use of Paid Search

Nomination
The gift of great results for Virgin Experience Days

By iCrossing UK For Virgin Experience Days

Most Effective use of Paid Search

Most Effective Use of Social Media


Award
Grey LDN, WPP & Facebook: The United Nations – The People’s Seat

By Grey London For The United Nations

Most Effective Use of Social Media

Highly Commended
#StopItComingHome

By STACK For Solace Women's Aid

Most Effective Use of Social Media

Nomination
Creating an interactive social media experience to engage audiences with the Chernobyl disaster

By 33Seconds For Sky Atlantic

Most Effective Use of Social Media

Nomination
Giving HBO a voice

By Wilderness agency For HBO

Most Effective Use of Social Media

Nomination
Putting the “Oh” in Oreo People on Snapchat

By iProspect For Oreo

Most Effective Use of Social Media

Nomination
Merkle Periscopix & The Body Shop – The MotherBot Campaign

By Merkle | Periscopix For The Body Shop

Most Effective Use of Social Media

Nomination
Simple x Little Mix

By TMW Unlimited For Simple Skincare

Most Effective Use of Social Media

Nomination
The Open Diaries

By RAPP UK For The Open University

Most Effective Use of Social Media

Nomination
Getting people to visit Wales

By iCrossing UK For Visit Wales

Most Effective Use of Social Media

Most Effective Use of VR and AR


Award
#Romanovs100: AR Family Photo Album

By RT For RT

Most Effective Use of VR and AR

Nomination
Doorways

By BBH For Samsung

Most Effective Use of VR and AR

Nomination
Tech Drive VR

By Critical Mass For Nissan North America

Most Effective Use of VR and AR

Nomination
SafeTug 360⁰ Experience

By Stein IAS For Trelleborg Marine & Infrastructure

Most Effective Use of VR and AR

Nomination
My Makeup Artist, an innovative beauty platform that combines makeup artistry and technology

By Beamly (part of Coty)

Most Effective Use of VR and AR

Not-for-Profit/Charity


Award
Grey LDN, WPP & Facebook: The United Nations – The People’s Seat

By Grey London For The United Nations

Not-for-Profit/Charity

Highly Commended
Sleeping Flags

By Accenture Interactive For O.N.E (The Organisation of National Ex-Service Personnel)

Not-for-Profit/Charity

Nomination
The Sending Machine

By Publicis Sapient For Publicis Sapient

Not-for-Profit/Charity

Nomination
Without a ramp a sidewalk is a wall

By Havas media group For Movimento Superação NGO

Not-for-Profit/Charity

Nomination
Action for Children Secret Santa

By The Kite Factory For Action for Children

Not-for-Profit/Charity

Nomination
Campaign Identity and Chatbot

By 999 Design For Shelter Scotland

Not-for-Profit/Charity

Nomination
The Open Diaries

By RAPP UK For The Open University

Not-for-Profit/Charity

Paid Media Campaign


Award
Beware of the Bugs

By Torpedo For Valneva UK

Paid Media Campaign

Highly Commended
Circus PPC & Miele: Immer Besser, Always Better

By Circus PPC Agency For Miele UK

Paid Media Campaign

Highly Commended
Mind Your Language

By WATConsult For Racold by Ariston Thermo

Paid Media Campaign

Highly Commended
Putting the interest back into savings - Marcus by Goldman Sachs & iProspect

By iProspect For Marcus by Goldman Sachs

Paid Media Campaign

Nomination
Driving value from paid media for NBCU

By Wilderness agency For NBCU

Paid Media Campaign

Nomination
The Digital Reinvention of a Nordic Payment Giant

By Peak Ace AG For Nets

Paid Media Campaign

Nomination
Getting people to visit Wales

By iCrossing UK For Visit Wales

Paid Media Campaign

Professional Services


Award
Securing a dizzying 87.5% conversion increase in the height safety industry using Total Search

By Merkle | Periscopix For Heightsafe

Professional Services

Nomination
Chestertons: Business Data Budgeting

By Merkle | Periscopix For Chestertons

Professional Services

Nomination
Reinforcing Ridouts’ Reputation: How PLMR created an iconic new brand for Britain’s leading Health and Social Care Law Firm

By plmr For Ridouts

Professional Services

Nomination
Teaching the Nation to Code for Code Nation

By Fast Web Media For Code Nation

Professional Services

Public Sector


Award
Single Online Home (SOH) for UK policing

By CDS For CDS and Mayor’s Office for Policing and Crime (MOPAC); Digital Policing Portfolio (DPP)

Public Sector

Nomination
Nailing native for happy travellers

By Omnigov For A travel legislator

Public Sector

Nomination
Using a Headless CMS to build a high performance website for the Crown Commercial Service

By Studio 24 For Crown Commercial Service

Public Sector

Nomination
Start4Life – Weaning 2019

By Manning Gottlieb OMD For Public Health England

Public Sector

Recruitment


Award
Your Army Needs You

By Karmarama part of Accenture Interactive For Capita for The British Army

Recruitment

Highly Commended
Penna and DSTL Recruitment

By Penna Plc For DSTL

Recruitment

Nomination
Walk This Way

By Havas People For Next

Recruitment

Nomination
Penna and HMGCC

By Penna Plc For HMGCC

Recruitment

Nomination
Race your code campaign

By Investis Digital For Rolls-Royce

Recruitment

Retail


Award
BMW: using data to target car buyers

By Zone For The BMW Group

Retail

Highly Commended
Creating retail-traffic through intelligent GPS data/customer mapping

By Havas media group For Aldi

Retail

Nomination
Red Dead Redemptions - online strategies for an offline audience

By vouchercloud For Currys PC World

Retail

Nomination
If the Price Is Right: Competitor Price Focused Automation in Google Shopping and Beyond

By Merkle | Periscopix For Screwfix

Retail

Nomination
Stretching the boundaries of paid search

By Epiphany For Furniture Choice

Retail

Nomination
Discovering new ROI–boosting strategies

By Epiphany For Pandora

Retail

Nomination
Nike Reactland