Alexandra has achieved industry-wide recognition in her use of technology to transform the perceptions of a traditional brand in her role at Wimbledon, building an award-winning digital and communications strategy that is at the heart of the long-term future of the brand. Through the combination of a content-first, platform second approach, a data-led audience strategy, and placing value on consistent innovation as well as continuous evolution, Alexandra has led Wimbledon to become one of the most well-respected digital brands in sport.
She was named one of the BIMA 100 2018, Drum Digerati 2018 & 2017, Sports Technology Young Exec of the Year 2017, and Leaders Under 40 and Sport Industry NextGen Classes of 2016.
She has an MA in History from Oxford University and an Executive MBA from Harvard Business School.
"I am privileged to be joining the judging team for the DADI Awards this year. Having agonised over writing award entries for more hours than I could dare to admit, I fully appreciate the energy and effort that goes into every submission, made even more exciting by the vast breadth of possibilities and opportunities that exist in the digital space today. I very much look forward to learning more about the ways in which digital is thriving among all of our industries as we go through the judging process."