Head of Communications, Digital and Content
The AELTC, Wimbledon

Alexandra has achieved industry-wide recognition in her use of technology to transform the perceptions of a traditional brand in her role at Wimbledon, building an award-winning digital and communications strategy that is at the heart of the long-term future of the brand. Through the combination of a content-first, platform second approach, a data-led audience strategy, and placing value on consistent innovation as well as continuous evolution, Alexandra has led Wimbledon to become one of the most well-respected digital brands in sport.

She was named one of the BIMA 100 2018, Drum Digerati 2018 & 2017, Sports Technology Young Exec of the Year 2017, and Leaders Under 40 and Sport Industry NextGen Classes of 2016.

She has an MA in History from Oxford University and an Executive MBA from Harvard Business School.

"I am privileged to be joining the judging team for the DADI Awards this year. Having agonised over writing award entries for more hours than I could dare to admit, I fully appreciate the energy and effort that goes into every submission, made even more exciting by the vast breadth of possibilities and opportunities that exist in the digital space today. I very much look forward to learning more about the ways in which digital is thriving among all of our industries as we go through the judging process."

Judging panel

Nikki Barton

Head of Digital Design
British Airways

Simon Levitt

Global Creative Technology Director

Lazar Džamić

Creative Strategist, Lecturer
The Faculty for Media and Communications Belgrade

Trevor Chambers

Fear No Space

Andy Smith

Global Head of Digital Product Development

Leo Matlock

Head of Commercial Solutions and Strategy

Lawrence Weber

The Curve Group

Richard Bowcott

Interim Director of Digital

Giancarlo Bernini

Senior Director Marketing & Commercial Operations
WWE International

Amy McCulloch

Managing Director

Kate Slater

Director of Digital Engagement, Global Corporate Digital Channels

Arjoon Bose

Marketing Head-Häagen-Dazs and Snacking(UK& Northern Europe)
General Mills

Adam Greenwood

Greenwood Campbell

Kevin Gibbons

CEO / co-founder

Greg Cussell

Digital Director, EMEA

Nick Riggall

Vice President, Digital Strategy
George P Johnson

Elen Barnes

Marketing + Communications Director
TAG Heuer (LVMH)

Sarah Atkins

Marketing Director

Matt Pilgrim

Partner and Alliances Lead

Annabel Venner

Global Brand Director, Hiscox Partner, CMO DirectAsia

Lauren Pleydell-Pearce

ECD, Experience Centre

Lisa De Bonis

Managing Director
Accenture Interactive

Helen Keyes

Global Head of Brand, Communication & Digital Design

Chris Cotterill

Head of Marketing

Richard McHardy

The Mchardy Collective

Tom Keeping

Founder & Creative Director

Peter Borowski

Head of Global Design
SC Johnson

Alexandra Willis

Head of Communications, Digital and Content
The AELTC, Wimbledon

Ete Davies

Managing Director

Patrick Baglee

Mr Baglee

Matthew Candy

Vice President, UKI & Europe Leader
IBM Interactive Experience

Lee Brooks

Head of Marketing
U Account

Russell James

Digital Innovation Director
the Football Association

Nathan Homer

Head of Marketing
The European Tour

Stephen Brown

Global Marketing Manager
Absolut Vodka

David Moynihan

Director Digital Consumer Engagement

Dave Castell

General Manager (GM), EMEA - Inventory & Partnerships
The Trade Desk

John Woods

Marketing Director

Richard Holley

Digital Communications Manager