Annabel is Hiscox Global Brand Director & CMO of DirectAsia and isresponsible for driving the effectiveness of marketing specifically in key markets of UK, US, France, Germany, Thailand & Singapore. Her key deliverables are; running and sustaining the 'Hiscox Marketing Excellence' programme, owning the Hiscox & DirectAsia brand architectures and ensuring its local activation, and providing technical support, guidance and best practice to all markets.
Annabel joined Hiscox in January 2009, as Head of Marketing and prior to her current Global role was UK Marketing Director, and sitting on the UK Leadership Team
Previous to her time at Hiscox, Annabel worked for a number of FMCG companies including Coca-Cola and Burtons Biscuits. Annabel holds a chemistry degree from the University of Bristol and is a Fellow of The Marketing Society, member of the Financial Services Forum, and a Tech London Advocate.