Ete is the Managing Director for AnalogFolk London, an independent digital agency, whose mission is “using Digital to make the Analog world better”.
With over 15 years’ experience working at some of the UK’s top digital agencies including AKQA, Tribal DDB, Modem Media (Digitas) and SixandCo; He’s gained experience across varying sectors from Financial Services, to Technology, Retail, Health, FMCG and Automotive; leading and working across innovative and award-winning projects ranging from global digital campaigns to business transformation, as well as digital products, platforms and services.
Away from AnalogFolk, Ete is also co-founder of WeAreStripes and CultureHeroes, both are initiatives whose missions are to create opportunities for Black, Asian and Minority Ethnic (BAME) talent, across the creative industries.
A Drum Digerati “Top 100 people in UK Digital” 2017 and 2018 Alumni, Ete was recognised in the BIMA 100 in 2017, 2018 and 2019; in CreativePool’s ‘Top 100 Influencers’ 2018 and 2019; also Campaign Magazines 'Top 10 Trailblazers’ in 2017 and 2018.
"The DADI's have long been the benchmark for the most exciting and innovative work in the digital industries, I feel very privileged to have been asked to be a judge and I'm particularly keen to see the ideas which combine emerging technology, with imagination, to influence culture or change behaviour."