Creative Strategist, Lecturer
The Faculty for Media and Communications Belgrade

Lazar Džamić is a lecturer in Digital Marketing at the Faculty for Media and Communications in Belgrade (FMK) and one of the foremost brand and marketing strategists in the region, with more than 20 years of strategic marketing experience in one of the most competitive markets in the world.

He is a former Head of Brand Planning in Google's creative think tank ZOO in London, where he created the strategy team and introduced to the industry two of the world’s first Creative Data Scientists. His mission at Google was to ‘turn light into heat’: a vast amount of Google data into surprising and deep insights for creating great brand stories. Prior to Google, he also served as a Strategy Director in several London creative agencies and was one of the first digital strategists in the United Kingdom. He worked on campaigns and programmes for some of the UK’s most loved brands such as Tesco, John Lewis, Waitrose, Virgin Holidays, Nando’s etc.

After his return from London, Lazar is a much sought-after trainer for digital marketing transformation, working with some of the biggest local and regional clients such as Telenor, Mercator, Adidas, Erste Bank and others. He was a member of the Serbian Prime Minister’s Creative Council, advising on aspects of developing Serbia’s creative sectors.

He is the creative industries consultant for The European Bank for Development and Reconstruction, marketing trainer at the regional PwC Mini MBA Academia, an ex-journalist, contributor to The Guardian and also a best-selling non-fiction author in Serbia. He is a regular speaker at global and regional conferences on topics of digital marketing and brand storytelling.

His latest book, The Definitive Guide to Strategic Content Marketing was published by Kogan Page in July 2018.

"Judging the DADI awards is a lesson in humility: no person can cover all the angles of assesing a creative piece of work. There are always eye-opening moments from the comments of others that transform the way we see the industry, the lay of the land at that particular moment and the directions it is going to."

Judging panel

Annabel Venner

Global Brand Director, Hiscox Partner, CMO DirectAsia

Lauren Pleydell-Pearce

ECD, Experience Centre

Lisa De Bonis

Managing Director
Accenture Interactive

Helen Keyes

Global Head of Brand, Communication & Digital Design

Chris Cotterill

Head of Marketing

Richard McHardy

The Mchardy Collective

Tom Keeping

Founder & Creative Director

Peter Borowski

Head of Global Design
SC Johnson

Alexandra Willis

Head of Communications, Digital and Content
The AELTC, Wimbledon

Ete Davies

Managing Director

Patrick Baglee

Mr Baglee

Matthew Candy

Vice President, UKI & Europe Leader
IBM Interactive Experience

Lee Brooks

Head of Marketing
U Account

Russell James

Digital Innovation Director
the Football Association

Nathan Homer

Head of Marketing
The European Tour

Stephen Brown

Global Marketing Manager
Absolut Vodka

David Moynihan

Director Digital Consumer Engagement

Dave Castell

General Manager (GM), EMEA - Inventory & Partnerships
The Trade Desk

John Woods

Marketing Director

Richard Holley

Digital Communications Manager

Nikki Barton

Head of Digital Design
British Airways

Simon Levitt

Global Creative Technology Director

Lazar Džamić

Creative Strategist, Lecturer
The Faculty for Media and Communications Belgrade

Trevor Chambers

Fear No Space

Andy Smith

Global Head of Digital Product Development

Leo Matlock

Head of Commercial Solutions and Strategy

Lawrence Weber

The Curve Group

Richard Bowcott

Interim Director of Digital

Giancarlo Bernini

Senior Director Marketing & Commercial Operations
WWE International

Amy McCulloch

Managing Director

Kate Slater

Director of Digital Engagement, Global Corporate Digital Channels

Arjoon Bose

Marketing Head-Häagen-Dazs and Snacking(UK& Northern Europe)
General Mills

Adam Greenwood

Greenwood Campbell

Kevin Gibbons

CEO / co-founder

Greg Cussell

Digital Director, EMEA

Nick Riggall

Vice President, Digital Strategy
George P Johnson

Elen Barnes

Marketing + Communications Director
TAG Heuer (LVMH)

Sarah Atkins

Marketing Director

Matt Pilgrim

Partner and Alliances Lead