Nathan oversees the commercial, marketing and events of the Tour, including the Ryder Cup. Primary focus of the role is to step change revenue generation through deeper fan engagement and business based propositions for partners. A record breaking Ryder Cup in Paris in 2018, new partners including Tata, Hewlett Packard Enterprises and Hilton, as well as signing 4 to 8 year extensions with current partners Rolex, BMW and Emirates have pushed the Tour’s prize fund to the highest in its 47 year history. Alongside this the Tour has won global plaudits for its content and social media.
Previously, Nathan lead the Barclay’s Global Sponsorship group, managing partnerships around the world including the Barclay’s Premier League & ATP Tennis Finals, venues such as the Barclays Center in New York, and entertainment as diverse as the Donmar and the O2 in London. Prior to this, Nathan led Procter & Gamble’s Global Sports Marketing division, including the Olympics “Proud Sponsor of Mum” TOP partnership program. He also led diverse businesses across Western Europe and globally for Procter & Gamble for over a decade.
Before that he was a PE teacher – which was the healthiest and most fun of all…..a return to the classroom awaits one day!