Digital Innovation Director
the Football Association

Russell James is the Digital Engagement Director at The English Football Association, the governing body of Football in England.  

Having previously led the Marketing function he stepped into a newly formed role to lead the development of the organisations digital programme building direct relationships with the fans, grassroots volunteers and players in the game.   The work so far has involved the development of a single customer database and a step-change of The FA’s digital platform to directly support engagement in the game across both Men’s and Women’s football from elite to grassroots.  The future potential of OTT, wearables and how technology innovation will shape the football experience for all is also a key part of his focus.

Russell joined The FA in 2014 following 10 years at Procter & Gamble in Europe building both the Olay and Head & Shoulders brands,  and 3 years at Hilton Worldwide growing their luxury brand portfolio across EMEA.

Judging panel

Alexandra Willis

Head of Communications, Digital and Content
The AELTC, Wimbledon

Ete Davies

Managing Director
AnalogFolk

Patrick Baglee

Founder
Mr Baglee

Matthew Candy

Vice President, UKI & Europe Leader
IBM Interactive Experience

Lee Brooks

Head of Marketing
U Account

Russell James

Digital Innovation Director
the Football Association

Nathan Homer

Head of Marketing
The European Tour

Stephen Brown

Global Marketing Manager
Absolut Vodka

David Moynihan

Director Digital Consumer Engagement
LEGO

Dave Castell

General Manager (GM), EMEA - Inventory & Partnerships
The Trade Desk

John Woods

Marketing Director
Zellis

Richard Holley

Digital Communications Manager
Geox

Nikki Barton

Head of Digital Design
British Airways

Simon Levitt

Global Creative Technology Director
Imagination

Lazar Džamić

Creative Strategist, Lecturer
The Faculty for Media and Communications Belgrade

Trevor Chambers

FOUNDER & CREATIVE PARTNER
Fear No Space

Andy Smith

Global Head of Digital Product Development
HSBC

Leo Matlock

Head of Commercial Solutions and Strategy
RFRSH

Lawrence Weber

Partner
The Curve Group

Richard Bowcott

Interim Director of Digital
WWF-UK

Giancarlo Bernini

Senior Director Marketing & Commercial Operations
WWE International

Amy McCulloch

Managing Director
eight&four

Kate Slater

Director of Digital Engagement, Global Corporate Digital Channels
Unilever

Russell James

Digital Innovation Director
the Football Association

Arjoon Bose

Marketing Head-Häagen-Dazs and Snacking(UK& Northern Europe)
General Mills

Adam Greenwood

CEO
Greenwood Campbell

Mark Chalmers

Founder
Chalming.Co

Kevin Gibbons

CEO / co-founder
Re:signal

Greg Cussell

Digital Director, EMEA
CNN

Nick Riggall

Vice President, Digital Strategy
George P Johnson

Elen Barnes

Marketing + Communications Director
TAG Heuer (LVMH)

Sarah Atkins

Marketing Director
Cluttons

Matt Pilgrim

Partner and Alliances Lead
Trifacta

Annabel Venner

Global Brand Director, Hiscox Partner, CMO DirectAsia
Hiscox

Lauren Pleydell-Pearce

ECD, Experience Centre
PwC

Lisa De Bonis

Managing Director
Accenture Interactive

Helen Keyes

Global Head of Brand, Communication & Digital Design
Philips

Chris Cotterill

Head of Marketing
Plusnet

Richard McHardy

Founder
The Mchardy Collective

Tom Keeping

Founder & Creative Director
Keeping

Peter Borowski

Head of Global Design
SC Johnson