Failed Copywriter turned Global (Marketer? Marketeer?...) Marketeer. Spent his first decade learning the trade across various London agencies, finalising in leading global production company UNIT9 across EMEA. Now living beyond the wall in Stockholm, Sweden; where he leads all content creation.
"I’m honoured to be joining the DADI Awards jury as The Drum Awards for Digital Industries has been a must-watch since I entered the industry. Truly judging MODERN creativity, that is focused on how our core consumers actually behave.
I’ll be looking for entries that are behaviour changing. More than gimmicks that are easy emotional pulls. Concepts that change how people think and act."